Ferrari is preparing to increase its vehicle allocations to India as demand for its luxury sports cars grows and prospective buyers anticipate lower import duties under the India–European Union free trade agreement (FTA). The Italian automaker’s registrations in India rose 28.6% to 45 cars in 2025, compared with 35 in 2024. Ferrari says it is willing to supply more vehicles as demand increases, reflecting a market where even a small number of additional deliveries can make a meaningful difference to sales.
The proposed trade agreement is adding to customer interest because it could gradually reduce the cost of importing eligible European-built cars into India. However, the tariff concessions depend on the agreement’s entry into force and its phased, quota-based provisions. Ferrari is also considering expanding its Indian retail network beyond New Delhi, Mumbai and Bengaluru, with Ahmedabad and Chennai identified as possible additions. The company’s approach remains demand-driven: it intends to allocate more cars when customer demand supports the increase, rather than pursue volume growth at the expense of its exclusivity.
Key Takeaways
- Rising registrations: Ferrari’s registrations in India increased 28.6% to 45 cars in 2025, from 35 in 2024.
- Higher allocations: Ferrari says it is prepared to supply more vehicles as Indian demand grows.
- Trade deal opportunity: Lower import duties under the India-EU FTA could improve affordability for eligible imported vehicles over time.
- Retail expansion: Ahmedabad and Chennai are being considered as potential additions to Ferrari’s Indian retail network.
- Existing locations: Ferrari currently has showrooms and service centres in New Delhi, Mumbai and Bengaluru.
- Exclusivity remains important: Ferrari intends to align supplies with demand rather than adopt a mass-market sales strategy.
- Timing matters: The proposed tariff changes are subject to the trade agreement becoming effective and the applicable import quotas and conditions.
Ferrari’s India Sales Are Growing From a Small Base
Ferrari’s Indian business remains small compared with its operations in larger luxury-car markets, but its recent registration figures indicate rising demand.
The company recorded 45 registrations in India in 2025, up from 35 in 2024. That represents an increase of 10 vehicles, or approximately 28.6%.
| Indicator | Figure |
|---|---|
| Ferrari registrations in India, 2024 | 35 |
| Ferrari registrations in India, 2025 | 45 |
| Increase in registrations | 10 |
| Year-on-year growth | 28.6% |
Source: NewsBytes reporting published October 19, 2026. Registration figures are not necessarily identical to manufacturer shipments or wholesale sales.
The percentage growth is notable, but the absolute numbers provide important context. Ferrari operates in an extremely high-priced segment in which annual volumes are naturally limited by the cost of its vehicles, the size of the potential customer base and the company’s production strategy.
A rise of 10 registrations can produce a large percentage increase when the starting figure is small. It does not, by itself, establish that India has become one of Ferrari’s major global markets.
Nevertheless, growing interest can encourage the company to allocate additional vehicles, particularly when customers are prepared to wait for specific models or configurations.
Why Ferrari Wants to Supply More Cars to India
Ferrari follows a demand-driven allocation model. The company decides how many vehicles to supply to individual markets based on customer demand and the number of cars it is prepared to produce.
Francesco Bianchi, Ferrari’s president for the Far East and Middle East, said the company was ready to increase allocations to India in response to demand. His comments indicate that Ferrari sees scope for growth without abandoning its strategy of carefully managing supply.
This approach differs from the volume-driven strategy used by mainstream automakers. Ferrari’s business depends heavily on its brand positioning, product desirability, customisation and the experience associated with ownership. Producing substantially more vehicles than customers want could undermine the exclusivity that supports its premium positioning.
India offers a potential growth opportunity because of the expansion of its affluent consumer base, interest in luxury products and a growing enthusiast community. Buyers in the country also have access to international luxury brands through established dealer networks.
However, demand alone does not determine how quickly Ferrari can expand. The company must also consider production capacity, model availability, delivery schedules, after-sales support and the cost of maintaining its retail and service operations.
How the India-EU Trade Agreement Could Affect Ferrari Prices
The India-EU free trade agreement is a major factor behind the renewed interest in imported luxury cars.
India has historically imposed high customs duties on completely built imported vehicles. These duties can significantly increase the price of a car before other applicable taxes, registration charges, insurance and dealer-related costs are considered.
The negotiated trade agreement provides for phased tariff reductions on eligible vehicles under specified annual quotas. The precise benefits depend on the vehicle category, origin requirements, quota availability and the agreement’s implementation schedule.
| Trade-related factor | Potential impact |
|---|---|
| Lower import duties | Could reduce the customs-duty component of eligible vehicles’ prices |
| Annual import quotas | Limit the number of vehicles that qualify for preferential treatment |
| Phased implementation | Means tariff reductions will not necessarily apply in full immediately |
| Retail pricing | Depends on taxes, exchange rates, specifications and dealer costs as well as customs duties |
| Customer demand | Could rise if the final price becomes more accessible to prospective buyers |
The agreement’s negotiated terms should not be interpreted as an immediate, across-the-board reduction for every imported car. The trade pact must become effective, and vehicles must meet the relevant conditions to receive preferential treatment.
The effect on Ferrari’s prices will therefore depend on the specific tariff schedule and the implementation timeline. A lower customs duty could improve affordability, but it does not guarantee that every model’s final showroom price will decline by the same percentage.
Why even a modest price reduction matters
Ferrari vehicles occupy an exceptionally expensive segment of the automotive market. When a car’s base price is already high, changes in import duties can translate into substantial absolute savings.
For prospective buyers, even a partial reduction in the landed cost may influence the decision to place an order, select a different model or proceed with a purchase that was previously delayed.
The price effect may also encourage buyers to make enquiries before the tariff changes take effect. Some customers may want to understand whether placing an order now or waiting for the new arrangement would be more advantageous.
However, a lower import duty is only one part of the total ownership cost. Insurance, maintenance, fuel, registration, financing and personalised specifications can still make a Ferrari a significant financial commitment.
Ferrari Is Considering More Showrooms in India
Ferrari currently operates showrooms and service centres in New Delhi, Mumbai and Bengaluru. The company is considering Ahmedabad and Chennai as potential locations for further expansion, with additions possibly coming by the end of 2026.
The possible expansion would improve access for customers in additional markets. A local retail presence can make it easier for buyers to view vehicles, discuss customisation, arrange test drives where available and obtain servicing support.
For a brand such as Ferrari, after-sales infrastructure is particularly important. Owners expect specialised maintenance, access to trained technicians and support for vehicles that may require model-specific parts and expertise.
Adding locations also involves costs. Dealers need suitable facilities, trained staff, spare-parts support and the capacity to maintain a premium customer experience. Ferrari is therefore likely to weigh potential demand against the expense of establishing and operating each location.
Ahmedabad and Chennai would expand the company’s geographical reach, but the plans should be treated as prospective rather than completed openings until Ferrari confirms the locations and timelines.
Which Ferrari Models Could Attract Indian Buyers?
Ferrari’s range includes grand touring cars, performance-focused sports cars and luxury performance utility vehicles. Different models appeal to buyers with different priorities, including long-distance comfort, everyday usability, driving performance and distinctive styling.
Models drawing attention in India include the 12Cilindri, Purosangue and Amalfi. Their presence in customer enquiries suggests that prospective buyers are exploring different parts of the company’s range.
The 12Cilindri represents Ferrari’s front-engined grand touring tradition, while the Purosangue combines the company’s performance-oriented approach with a more practical four-door, four-seat body style. The Amalfi offers another route into Ferrari’s grand touring and sports-car range.
Actual availability depends on model allocations, production schedules, specifications and individual customer orders. Increased allocations to India would not necessarily mean that every model becomes immediately available or that delivery times fall across the entire range.
Ferrari’s limited-volume approach means that supply management remains central to the ownership experience. The company must balance a growing market with the need to preserve its brand positioning and customer service standards.
What the Expansion Means for India’s Luxury-Car Market
Ferrari’s plans reflect a wider shift in the Indian luxury-car market, where international manufacturers are watching the potential effects of trade agreements and changing consumer demand.
India’s market for premium vehicles remains much smaller by volume than its mass-market car industry, but high-value purchases can make the segment commercially significant. The prospect of lower import duties could also change how some manufacturers assess demand for imported models.
For European automakers, the trade agreement offers a potential way to reach more Indian customers without immediately establishing local manufacturing for every model. For India, calibrated access to imported vehicles is also intended to encourage global manufacturers to assess the market and consider future investment.
The arrangement creates a balance between allowing more imports and protecting domestic manufacturing interests. Annual quotas and phased tariff reductions are important because they limit the pace at which preferential access expands.
For Ferrari, which sells relatively few vehicles compared with mass-market brands, the immediate opportunity is likely to be incremental growth rather than a dramatic shift in volume. Better price accessibility, additional customer enquiries and a wider retail network could together help the company develop its business in India.
The Risks Behind Ferrari’s India Growth Plans
The opportunity is not without uncertainty. The final timing and effects of the tariff concessions depend on the agreement’s entry into force and implementation. Delays or changes in the applicable provisions could affect customer expectations and purchasing decisions.
Currency movements are another factor. Ferrari vehicles are imported, so exchange-rate changes can influence landed costs and retail pricing. A reduction in customs duties may be partly offset by an unfavourable currency movement or higher logistics costs.
Demand can also change with broader economic conditions. Luxury purchases are discretionary for many customers, and buyers may postpone major expenses when financial-market volatility or uncertainty increases.
Finally, expanding a retail network requires investment. Ferrari must ensure that any additional locations can sustain the service standards associated with the brand and generate enough demand to justify their costs.
These factors mean that higher allocations will depend on more than the announcement of a trade agreement. Ferrari will need to see durable customer demand and a commercially viable path to serving buyers across additional cities.
The Bigger Picture
Ferrari’s plans highlight how trade policy can influence even the smallest segments of a country’s automotive market. A potential reduction in import duties could make eligible European-built luxury cars more accessible, while rising demand gives manufacturers a reason to consider increasing allocations and expanding dealer coverage.
For Ferrari, the opportunity is to grow in India without abandoning the limited-volume strategy that supports its brand. The increase from 35 registrations in 2024 to 45 in 2025 is encouraging, but sustained growth will depend on customer demand, implementation of the trade agreement, vehicle availability and the economics of a wider service network.
Looking Ahead
Ferrari says it is prepared to allocate more vehicles to India as demand grows, and the coming months could provide greater clarity on the effect of the trade agreement and prospective retail expansion. Customers will be watching the timing of tariff concessions, model availability and whether any savings are reflected in final showroom prices. The possible addition of Ahmedabad and Chennai would also broaden the company’s retail footprint if the plans proceed.
The longer-term outcome will depend on whether increased customer interest translates into completed orders and sustained registrations. Ferrari is unlikely to pursue volume at any cost; its demand-driven model means allocations will remain linked to production plans and the strength of the market. For India, the development is another indication that trade-policy changes can influence product availability and competition even in the ultra-luxury end of the automotive industry.
Frequently Asked Questions
1. Why is Ferrari planning to increase car supplies to India?
Ferrari says it is ready to allocate more vehicles as demand grows. Its registrations in India increased from 35 in 2024 to 45 in 2025, a rise of 28.6%.
2. How could the India-EU trade agreement affect Ferrari prices?
The agreement provides for phased tariff reductions on eligible imported vehicles under specified quotas. The final effect on Ferrari prices will depend on implementation, vehicle eligibility and other costs.
3. Has the India-EU trade agreement already reduced Ferrari import duties?
The tariff concessions depend on the agreement becoming effective and on the applicable implementation schedule. They should not be treated as an immediate reduction for every vehicle.
4. Where does Ferrari currently have showrooms in India?
Ferrari currently has showrooms and service centres in New Delhi, Mumbai and Bengaluru.
5. Which Indian cities could get Ferrari showrooms next?
Ahmedabad and Chennai are being considered as potential additions, possibly by the end of 2026. The openings should not be treated as confirmed until officially announced.
6. Which Ferrari models are attracting interest in India?
Models mentioned in reports include the 12Cilindri, Purosangue and Amalfi. Availability and delivery timing depend on allocations and individual orders.
At the Universo Ferrari India media conference, Francesco Bianchi told Moneycontrol that Ferrari would increase India allocations in response to demand. The report gives no additional allocation number or timetable. Source: Source.
Get the day’s top stories in your inbox
One concise email. No spam, unsubscribe anytime.
