Axiom Ayurveda Acquired
Ambala (Haryana)-based Ayurvedic FMCG maker of the AloFrut brand — aloe vera pulp blended with fruit juices — plus Jeevan Ras herbal juices and Mukti Gold beauty products. Originally incorporated in 1995 by Dr. Hemlata Gupta as an Ayurvedic nasal-drops and beauty-products business; her grandson Rishabh Gupta joined in 2009 and launched AloFrut in 2015. The current corporate entity, Axiom…
Axiom Ayurveda: Funding Rounds
Acquisitions
| Date | Acquirer | Acquired | Amount | Source |
|---|---|---|---|---|
| 1 Apr 2026 | Emami | Axiom Ayurveda | Up to ₹200 Cr | source |
Recent Signals
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18 Oct 2024 · funding
Venture Catalysts++ has backed AloFrut maker Axiom Ayurveda through multiple funding rounds since 2022 source
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Who founded Axiom Ayurveda?
Axiom Ayurveda was founded by Dr. Hemlata Gupta, Rishabh Gupta, Alisha Gupta in 1995.
What does Axiom Ayurveda do?
Ambala (Haryana)-based Ayurvedic FMCG maker of the AloFrut brand — aloe vera pulp blended with fruit juices — plus Jeevan Ras herbal juices and Mukti Gold beauty products. Originally incorporated in 1995 by Dr. Hemlata Gupta as an Ayurvedic nasal-drops and beauty-products business; her grandson…
Where is Axiom Ayurveda headquartered?
Axiom Ayurveda is headquartered in Ambala, Haryana, India.
What is Axiom Ayurveda's business model?
Axiom Ayurveda's core value proposition centers on Ayurveda-inspired, healthier alternative to carbonated drinks, Proprietary aloe vera pulp + fruit juice fusion.
How does Axiom Ayurveda make money?
Axiom Ayurveda's cited revenue streams include Beverage product sales (AloFrut juices, mocktails, energy drinks, green teas), Herbal juices and beauty products (Jeevan Ras, Mukti Gold).