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Startup Atlas · Ayurveda / Wellness

Axiom Ayurveda Acquired

Axiom Ayurveda Private Limited Ambala, Haryana Founded 1995 axiomayurveda.com ↗

Ambala (Haryana)-based Ayurvedic FMCG maker of the AloFrut brand — aloe vera pulp blended with fruit juices — plus Jeevan Ras herbal juices and Mukti Gold beauty products. Originally incorporated in 1995 by Dr. Hemlata Gupta as an Ayurvedic nasal-drops and beauty-products business; her grandson Rishabh Gupta joined in 2009 and launched AloFrut in 2015. The current corporate entity, Axiom…

Dr. Hemlata Gupta · Founder (1995) Rishabh Gupta · Founder (AloFrut brand, joined 2009) Alisha Gupta · Co-founder / Director
UndisclosedTotal funding (tracked)
1Funding rounds
28 Sep 2023Last round

Axiom Ayurveda: Funding Rounds

Date Round Amount Investors Source
28 Sep 2023 Private Equity Undisclosed Emami source

Acquisitions

DateAcquirerAcquiredAmountSource
1 Apr 2026 Emami Axiom Ayurveda Up to ₹200 Cr source

Recent Signals

  • 18 Oct 2024 · funding
    Venture Catalysts++ has backed AloFrut maker Axiom Ayurveda through multiple funding rounds since 2022 source

News on Axiom Ayurveda

No coverage of Axiom Ayurveda linked yet.

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FAQs on Axiom Ayurveda

Who founded Axiom Ayurveda?

Axiom Ayurveda was founded by Dr. Hemlata Gupta, Rishabh Gupta, Alisha Gupta in 1995.

What does Axiom Ayurveda do?

Ambala (Haryana)-based Ayurvedic FMCG maker of the AloFrut brand — aloe vera pulp blended with fruit juices — plus Jeevan Ras herbal juices and Mukti Gold beauty products. Originally incorporated in 1995 by Dr. Hemlata Gupta as an Ayurvedic nasal-drops and beauty-products business; her grandson…

Where is Axiom Ayurveda headquartered?

Axiom Ayurveda is headquartered in Ambala, Haryana, India.

What is Axiom Ayurveda's business model?

Axiom Ayurveda's core value proposition centers on Ayurveda-inspired, healthier alternative to carbonated drinks, Proprietary aloe vera pulp + fruit juice fusion.

How does Axiom Ayurveda make money?

Axiom Ayurveda's cited revenue streams include Beverage product sales (AloFrut juices, mocktails, energy drinks, green teas), Herbal juices and beauty products (Jeevan Ras, Mukti Gold).

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: www.emamiltd.in · Last verified 24 Aug 2026. · Report a correction