Bulbul Acquired
India's first live-streaming video-commerce ("social commerce") platform for a vernacular, Hindi-speaking audience — hosts sold beauty/cosmetics, health/gadgets, jewellery/bags and home/kitchen products via 60-120 second videos and livestreams, with cash-on-delivery checkout and WhatsApp video sharing. Founded in 2018 by Sachin Bhatia (co-founder of MakeMyTrip and TrulyMadly) and Atit Jain. Acquired by The Good Glamm Group in March 2023 via its Good…
Bulbul: Funding Rounds
| Date | Round | Amount | Investors | Source |
|---|---|---|---|---|
| 19 Oct 2019 | Series A | ₹105 Cr ($14.7 Mn) | Info Edge (India) CDH Investments Leo Capital Sequoia Capital India | source |
| Mar 2019 ~ | Seed | ₹14.05 Cr raised (~$5 Mn target) | 10XF Leo Capital Mohana Krishna Lakham Raju Rajul Garg Sequoia Capital India | source |
Acquisitions
| Date | Acquirer | Acquired | Amount | Source |
|---|---|---|---|---|
| 21 Mar 2023 | Good Glamm Group | Bulbul | Undisclosed | source |
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Who founded Bulbul?
Bulbul was founded by Sachin Bhatia, Atit Jain in 2018.
How much funding has Bulbul raised?
Bulbul has raised $19.7 Mn across 2 tracked funding round(s), most recently on 2019-10-19. Figures are compiled from cited public sources.
Who are the investors in Bulbul?
Investors in Bulbul include Info Edge (India), CDH Investments, Leo Capital, Sequoia Capital India, 10XF, Mohana Krishna Lakham Raju, Rajul Garg.
What does Bulbul do?
India's first live-streaming video-commerce ("social commerce") platform for a vernacular, Hindi-speaking audience — hosts sold beauty/cosmetics, health/gadgets, jewellery/bags and home/kitchen products via 60-120 second videos and livestreams, with cash-on-delivery checkout and WhatsApp video sharing. Founded in 2018 by Sachin Bhatia (co-founder of MakeMyTrip and TrulyMadly)…
Where is Bulbul headquartered?
Bulbul is headquartered in Gurugram, Haryana, India.
What is Bulbul's business model?
Bulbul's core value proposition centers on Vernacular live/video shopping, Frictionless cash-on-delivery checkout.
How does Bulbul make money?
Bulbul's cited revenue streams include Multi-category product sales.