Axio Acquired

Brand mission stated at the 2022 rebrand from Capital Float to axio.

Marketed speed of the point-of-sale credit decision.

Axio provides point-of-sale credit to self-employed individuals and households on major e-commerce platforms.

Scale as of the Amazon acquisition announcement (Jan 2025).

An earlier-stage customer count as described on Elevation Capital's own portfolio page (predates the 10M+ figure above).

The axio app dashboard lets customers track their approved, utilized, and available credit limit, Amazon Pay Later account status, payment due dates, and full transaction history.

Customers can reach axio's support team directly by phone or email seven days a week.

Customers can file formal complaints through a dedicated Freshdesk-hosted grievance redressal form, part of axio's RBI-mandated complaint-handling process.

Credit is offered at the point of sale on partner platforms rather than as a standalone app-first product.

axio assesses and approves checkout credit with minimal documentation, while still running required verification checks.

axio structures and manages co-lending arrangements with bank and NBFC partners, sharing loan funding by agreed ratios, e.g. a 20:80 split with Aditya Birla Finance on personal loans.

Through its lending-service-provider subsidiary Axio Digital, axio acts as an authorized recovery agent that directly approaches borrowers for collections across its co-lending arrangements.

Axio Digital offers Default Loss Guarantees to axio's co-lending bank/NBFC partners, sharing first-loss credit risk under those arrangements.

axio's lending is carried out through its own regulated entity, CapFloat Financial Services Private Limited, an NBFC registered with the RBI.

axio builds its credit products on a proprietary technology and decision-sciences platform used for underwriting and product design.

axio has built checkout-credit integrations with over 3,000 merchant partners across retail.

At the time Amazon announced its acquisition of axio, the company's outstanding loan book was worth more than $260 million.

Amazon was an equity investor for six years before acquiring axio outright.

axio powers personal loans and checkout finance for Amazon Pay Later users.

General merchant-partnership language from axio's own site.

axio charges a processing fee of up to 4% plus GST of the loan amount on its personal loans.

While axio's pay-next-month option is interest-free, its 3-12 month EMI plans (e.g. on Amazon Pay Later) can carry interest costs disclosed to the customer.

Customers who pre-close a personal loan within the first 12 EMIs pay a charge of 4% of outstanding principal plus 18% GST; no charge applies after that.

axio applies late fees on a published fee grid when repayments are not made by the due date.