Startup Atlas · Agriculture

DeHaat

Green Agrevolution Private Limited Gurugram, Haryana Founded 2012 agrevolution.in ↗
Shashank Kumar · Co-founder & CEO Amrendra Singh · Co-founder Adarsh Srivastava · Co-founder Shyam Sundar Singh · Co-founder Abhishek Dokania · Co-founder
$247.54 MnTotal funding (tracked)
7Funding rounds
23 Apr 2025Last round

DeHaat: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Right input, right price, right time

Combats agri-input supply-chain problems like adulteration and black-marketing with direct, quality-assured input supply.

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Up to 15% cost saving for farmers

DeHaat claims direct cost savings versus fragmented local input supply chains.

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End-to-end, full-stack agri services

Single platform spanning input supply, advisory, market access and financial services for farmers.

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Customer Segments

Smallholder farmers

Primary end users who buy agri-inputs, receive advisory, and sell produce through DeHaat.

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Micro-entrepreneurs

Local franchise operators who run DeHaat Centres as one-stop agri-service shops.

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Institutional buyers

Corporate entities that purchase farmer produce sourced through DeHaat's market-access network.

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Customer Relationships

Trust-building through farmer education

DeHaat's early growth strategy centered on direct farmer education to build trust before layering on digital and advisory services.

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Personal assistance via trained extension officers

Trained extension officers travel village-to-village to demonstrate input packages directly to farmers, doubling as the human interface that also collects the field data behind DeHaat's advisory models.

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Dedicated local micro-entrepreneurs as community touchpoint

Thousands of DeHaat Centres are run by micro-entrepreneurs from within farmers' own villages, giving the relationship a face-to-face, community-embedded character rather than a purely remote one.

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Personalized digital advisory at scale

DeHaat's advisory engine generates customised, crop-stage-specific recommendations for individual farmers by combining satellite, pest, weather and soil data -- an automated-but-personalized relationship layered on top of the human network.

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Channels

DeHaat Centres

Physical one-stop-shops run by local micro-entrepreneurs, forming the on-ground network.

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Farmer app and digital platform

Digital ordering and advisory access for farmers.

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Doorstep delivery of inputs

Physical last-mile delivery of agri-inputs directly to farmers.

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Key Activities

Agri-input distribution

Sourcing and distributing quality-assured seeds, fertilizers and pesticides to farmers.

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AI-driven crop advisory

Personalized, science-based farm advisory delivered in regional languages.

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Produce market linkage

Coordinating the sale of farmer produce to institutional buyers.

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Key Resources

AI advisory engine and ML models

A proprietary AI-enabled advisory engine ingests satellite, pest, weather and soil data to generate crop-stage-specific recommendations, powered by machine-learning models built from field-collected crop data.

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Physical network of 11,000+ DeHaat Centres and 503 FPOs11,000+ Centres, 503 FPOs, 12 states

A distributed last-mile network spanning 12 agrarian states forms the physical infrastructure backbone for input distribution, advisory delivery and produce aggregation.

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Field data collected by trained extension officers

A workforce of trained extension officers collecting on-the-ground crop-stage data seeded and continues to refine the machine-learning models behind DeHaat's advisory engine -- a proprietary data asset.

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Local micro-entrepreneur workforce

An asset-light, distributed workforce of local micro-entrepreneurs operates DeHaat Centres as last-mile service points, functioning as a franchised human-capital resource rather than a directly-employed field force.

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Key Partnerships

Agri-input manufacturers

Supply partnerships with major seed/agrochemical brands for input distribution, displayed as a partner-logo carousel on DeHaat's site (not a running sentence in the source).

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Agro financing institutions

Partners for extending farmer credit for input purchases.

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Agro insurance companies

Partners for crop insurance products offered to farmers.

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Revenue Streams

Sale of agri outputs (produce)79.3% of FY24 revenue

Largest revenue contributor in FY24, from coordinating farmer produce sales to institutional buyers.

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Sale of agri inputsRs 545.82 Cr in FY24

Distribution of seeds, fertilizers, pesticides and other farm inputs to farmers.

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Cost Structure

Cost of materials -- dominant cost lineRs 2,414 Cr, ~81% of total costs (FY24)

Cost of materials (agri-input procurement and produce sourcing) is DeHaat's largest single cost, rising to Rs 2,414 crore in FY24.

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Transportation and logistics costsRs 89.42 Cr in FY24 (+76.8% YoY)

Transportation charges rose sharply in FY24 as the company scaled input delivery and produce logistics.

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Employee benefit expensesRs 206.86 Cr in FY24 (-13% YoY)

Employee benefit expenses fell year-on-year in FY24 even as the company scaled revenue, reflecting cost discipline on headcount-related spend.

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Total FY24 expensesRs 2,965 Cr in FY24 (+15.2% YoY)

Total expenses reached Rs 2,965 crore in FY24, growing slower than revenue, which narrowed operating losses for the year.

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FAQs on DeHaat

What is DeHaat's business model?

DeHaat's core value proposition centers on Right input, right price, right time, Up to 15% cost saving for farmers, End-to-end, full-stack agri services.

How does DeHaat make money?

DeHaat's cited revenue streams include Sale of agri outputs (produce), Sale of agri inputs.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: www.prnewswire.com · Last verified 7 Sep 2026. · Report a correction