Startup Atlas · Ayurvedic Beauty

Just Herbs Acquired

Apcos Naturals Private Limited ● Mohali, Punjab ● Founded 2010 ● justherbs.in ↗

Neena Chopra · Co-founder Arush Chopra · Co-founder & CEO Megha Sabhlok · Co-founder & Brand Director

$1.5 MnTotal funding (tracked)

1Funding rounds

25 Nov 2019Last round

Just Herbs: Funding Rounds

Date	Round	Amount	Investors	Source
25 Nov 2019	Pre-Series A	$1.5 Mn	Roots Ventures	source

Acquisitions

Date	Acquirer	Acquired	Amount	Source
6 Sep 2024	Marico	Just Herbs	Up to ₹70 Crore	source
14 Jul 2021	Marico	Just Herbs	Undisclosed	source

Recent Signals

21 Jul 2026 · growth-traction
Just Herbs grew 5X in 3 years post-Marico takeover, expanding retail footprint from 6 to 500+ touchpoints source
6 Sep 2024 · financial
Apcos Naturals (Just Herbs) 3-year turnover disclosed in Marico's SEBI acquisition filing source

News on Just Herbs

No coverage of Just Herbs linked yet.

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FAQs on Just Herbs

Who founded Just Herbs?

Just Herbs was founded by Neena Chopra, Arush Chopra, Megha Sabhlok in 2010.

How much funding has Just Herbs raised?

Just Herbs has raised $1.5 Mn across 1 tracked funding round(s), most recently on 2019-11-25. Figures are compiled from cited public sources.

Who are the investors in Just Herbs?

Investors in Just Herbs include Roots Ventures.

Where is Just Herbs headquartered?

Just Herbs is headquartered in Mohali, Punjab, India.

What is Just Herbs's business model?

Just Herbs's core value proposition centers on Direct-to-consumer, cruelty-free, 'Made in India' Ayurvedic beauty products, Crowdsourced product development from its own social-media community.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: ca.news.yahoo.com · Last verified 5 Sep 2026. · Report a correction