Startup Atlas · Ayurvedic Beauty
Just Herbs Acquired
Neena Chopra · Co-founder
Arush Chopra · Co-founder & CEO
Megha Sabhlok · Co-founder & Brand Director
$1.5 MnTotal funding (tracked)
1Funding rounds
25 Nov 2019Last round
Just Herbs: Business Model Canvas
The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.
Value Propositions
Direct-to-consumer, cruelty-free, 'Made in India' Ayurvedic beauty products
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Crowdsourced product development from its own social-media community
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Customer Segments
Conscious, natural/Ayurveda-seeking beauty consumers
Quote is investor commentary from Japan Vyas, founder of Roots Ventures (Just Herbs' Pre-Series A investor) describing the beauty-category consumer trend Just Herbs serves — not a first-party statement from Just Herbs itself.
sourceCustomer Relationships
No cited public information yet.
Channels
Own D2C e-commerce website (justherbs.in)
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Retail touchpoints across India, expanded post-Marico acquisition500+ touchpoints (from 6 pre-acquisition)
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Key Activities
No cited public information yet.
Key Resources
No cited public information yet.
Key Partnerships
Marico Limited — strategic investor and, since Sept 2024, 100% parent
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Revenue Streams
No cited public information yet.
Cost Structure
No cited public information yet.
FAQs on Just Herbs
What is Just Herbs's business model?
Just Herbs's core value proposition centers on Direct-to-consumer, cruelty-free, 'Made in India' Ayurvedic beauty products, Crowdsourced product development from its own social-media community.
Sources & corrections.
Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: ca.news.yahoo.com · Last verified 7 Sep 2026. · Report a correction