Miduty
Bootstrapped Indian nutraceuticals brand founded in 2020 by siblings Palak Midha and Pranav Midha, originally launched as Palak Notes in 2019 and rebranded to Miduty in August 2023; sells liposomal-technology supplements combining Ayurveda with modern science, and expanded into clean, science-backed active-ingredient skincare in 2025.
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Who founded Miduty?
Miduty was founded by Palak Midha, Pranav Midha in 2020.
What does Miduty do?
Bootstrapped Indian nutraceuticals brand founded in 2020 by siblings Palak Midha and Pranav Midha, originally launched as Palak Notes in 2019 and rebranded to Miduty in August 2023; sells liposomal-technology supplements combining Ayurveda with modern science, and expanded into clean, science-backed active-ingredient skincare in 2025.
Where is Miduty headquartered?
Miduty is headquartered in Jalandhar, Punjab, India.
What is Miduty's business model?
Miduty's core value proposition centers on Patented liposomal technology for higher absorption, Liposomal encapsulation boosts absorption to 70-80%, EpiHydrate Day Cream, EpiShield Day Serum.
How does Miduty make money?
Miduty's cited revenue streams include Website D2C sales, Online marketplace sales, IVR telesales.