Miduty

"We use patented liposomal technology, which ensures 16 times better absorption rates by directly reaching the target site in the body."

Liposomes encapsulate the essentials from stomach acids, increasing the absorption rate to 70-80%, versus typical absorption of only around 10% (e.g. of a 650 mg vitamin pill), ensuring better efficacy.

"The EpiHydrate Day Cream incorporates advanced hexapeptide-8 technology and low molecular weight hyaluronic acid."

"The EpiShield Day Serum is rich in antioxidants, protecting against environmental stressors."

"The EpiRepair Night Cream contains palmitoyl tetrapeptides that enhance skin cell turnover."

"It has also obtained ISO, FSSAI, GMP and US FDA certifications for supplement quality and safety." Also WHO GMP Certified and ISO 22000:2018 Food Safety Management System certified per the company's own site.

Over 5 lakh customers with an 85% return rate on the skincare line.

The brand claims its product efficacy and strong marketing have ensured an extraordinary customer retention rate, around 70% across metros and non-metros, for the core nutraceutical business.

The skincare line targets individuals above 30 with anti-aging and pigmentation-focused actives.

Exports nutraceutical products internationally while remaining bootstrapped.

A dedicated community of women built for health education and peer support around Miduty products.

Offers "personalized FREE consultation to understand your existing health condition."

"BUILDING A '30,000+ WONDER WOMEN COMMUNITY'" for members to share experiences with Miduty products.

"With over 5 Lakh customers and an impressive 85% return rate, Miduty has built a reputation" for its liposomal supplement and skincare lines.

"The brand claims its product efficacy and strong marketing have ensured an extraordinary customer retention rate, around 70% across metros and non-metros."

"It earns 50% of its revenue from website sales, 20% from online marketplaces and the rest from its IVR (Interactive Voice Response) model."

Sold via third-party online marketplaces alongside its own website.

A phone-based IVR consultation/ordering channel accounts for the remainder of revenue.

"Miduty is now live in 10+ countries. Shop internationally at miduty.shop"

"It is still bootstrapped but exports to the US, the UK and the UAE."

Launched a clean, science-backed active-ingredient skincare line (EpiHydrate, EpiShield, EpiRepair) building on its nutraceutical base.

"Plans are already in motion to explore oral care, pet care, and other wellness segments."

50+ in-house health experts provide personalised nutrition advice to customers.

"the startup has 50+ in-house health experts" supporting personalised nutrition advice.

"We use patented liposomal technology, which ensures 16 times better absorption rates by directly reaching the target site in the body."

"It has also obtained ISO, FSSAI, GMP and US FDA certifications for supplement quality and safety." Also "WHO GMP Certified" and "Food Safety Management System ISO 22000:2018 certified" per the company's own site.

"It earns 50% of its revenue from website sales, 20% from online marketplaces and the rest from its IVR (Interactive Voice Response) model."

Revenue earned via third-party online marketplaces.

Remainder of revenue earned through the IVR (Interactive Voice Response) ordering model.