Minimalist Acquired
Jaipur-based 'transparent beauty' D2C skincare, haircare, and body-care brand founded in 2020 by brothers Mohit and Rahul Yadav, offering actives-led, science-backed formulations sold via its own website and marketplaces like Amazon, Nykaa, Flipkart and Myntra. Acquired by Hindustan Unilever in a ₹2,955 crore deal announced January 2025 and completed April 2025.
Minimalist: Funding Rounds
| Date | Round | Amount | Investors | Source |
|---|---|---|---|---|
| 29 Jul 2021 | Series A | $15 Mn | Sequoia Capital India Twenty Nine Capital Partners Unilever Ventures | source |
| 2020 ~ | Angel | $2 Mn | Sequoia Capital India | source |
Acquisitions
| Date | Acquirer | Acquired | Amount | Source |
|---|---|---|---|---|
| 22 Jan 2025 | Hindustan Unilever Limited | Minimalist | ₹2,955 Cr | source |
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Who founded Minimalist?
Minimalist was founded by Mohit Yadav, Rahul Yadav in 2020.
How much funding has Minimalist raised?
Minimalist has raised $17 Mn across 2 tracked funding round(s), most recently on 2021-07-29. Figures are compiled from cited public sources.
Who are the investors in Minimalist?
Investors in Minimalist include Sequoia Capital India, Twenty Nine Capital Partners, Unilever Ventures.
What does Minimalist do?
Jaipur-based 'transparent beauty' D2C skincare, haircare, and body-care brand founded in 2020 by brothers Mohit and Rahul Yadav, offering actives-led, science-backed formulations sold via its own website and marketplaces like Amazon, Nykaa, Flipkart and Myntra. Acquired by Hindustan Unilever in a ₹2,955 crore deal announced…
Where is Minimalist headquartered?
Minimalist is headquartered in Jaipur, Rajasthan, India.
What is Minimalist's business model?
Minimalist's core value proposition centers on Actives-led, science-backed skincare, Full ingredient transparency.
How does Minimalist make money?
Minimalist's cited revenue streams include Direct product sales (skincare, haircare, bodycare).