Startup Atlas · B2B E-commerce

Moglix Unicorn Investor

Mogli Labs (India) Private Limited Noida, Uttar Pradesh Founded 2015 moglix.com ↗
Rahul Garg · Founder & CEO
$470.67 MnTotal funding (tracked)
8Funding rounds
28 Jan 2022Last round
2Tracked investments
1,237Team size (sourced)

Moglix: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Full-stack B2B industrial procurement

We are an Asia-based E-commerce company intensively inclined towards B2B procurement of industrial supplies in particular MRO, Safety, Electricals, Lighting, Cleaning & Housekeeping, Office Stationary & Supplies, Power Tools and many more industry essentials.

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Integrated procurement-to-financing platform

Moglix is a B2B commerce platform in the industrial & MRO procurement space with a full-stack service covering procurement, packaging, supply chain financing and integrated software.

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Customer Segments

SME buyers150,000+ SME clients

SME clients, in addition to 250+ Enterprises & Corporates.

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Large manufacturing enterprises

It has established over 3,000 manufacturing plants across India, Singapore, the U.K. and the UAE and counts manufacturing giants such as Hero MotoCorp, Vedanta, Tata Steel, Unilever and Air India and NTPC among its customers.

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Customer Relationships

Buyer protection commitment

Committed to buyer interests to provide a smooth shopping experience.

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Round-the-clock help desk

365 Days Help Desk

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Channels

Nationwide delivery network20,000+ pincodes

Over 20,000 pincodes serviceable across India.

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Owned distribution centres / warehouses

Currently, it owns 10 warehouses spread across eight cities, including Delhi NCR, Kolkata, Chennai, Pune, Ahmedabad, Mumbai, Aurangabad, and Pantanagar.

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Key Activities

B2B industrial procurement

Moglix provides B2B procurement of industrial supplies such as MRO, safety, electricals, lighting, cleaning & housekeeping, office stationery, power tools, and other industry essentials.

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Integrated supply chain financing

Moglix is a B2B commerce platform in the industrial & MRO procurement space with a full-stack service covering procurement, packaging, supply chain financing and integrated software.

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Key Resources

Supplier & warehouse network16,000+ suppliers, 35+ warehouses

Moglix runs a supply chain network of 16,000+ suppliers, over 35 warehouses and logistics infrastructure.

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Product/SKU catalogue700,000+ SKUs

With close to 700,000+ SKUs on its platform, the startup claims to be the largest e-commerce platform of industrial goods in India.

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Key Partnerships

Wholesale dealer & overseas supplier tie-ups

The firm has tied up with wholesale dealers in markets such as Delhi, Faridabad, Gujarat besides partnering with Chinese and Taiwanese suppliers.

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OEM brand distribution (ADI India)60+ OEM brands via ADI India

ADI India operates 11 branch locations and represents more than 60 leading brands to provide customers with a comprehensive range of products and services.

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Revenue Streams

Sale of industrial supplies (core revenue)

Income from the sale of industrial supplies was a major source of income for Moglix while commission on online sales, income from technology, and support services also contribute to the company’s topline.

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Sale of traded goods98.98% of FY24 operating revenue

The sale of traded goods accounted for 98.98% of Moglix's operating revenue, which grew by 5.4% to Rs 4,914 crore in FY24. The remaining income comes from commissions on online sales, information technology services, factoring, and other allied services.

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Cost Structure

Procurement of goods (largest cost)90.26% of overall cost (FY23)

With a cash-and-carry business model, the procurement of supplies emerged as the largest cost center for the company, accounting for 90.26% of the overall cost.

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Employee benefits & shipping costs

Moglix spent Rs 218 crore on employee benefits and Rs 92 crore on shipping in FY24.

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FAQs on Moglix

What is Moglix's business model?

Moglix's core value proposition centers on Full-stack B2B industrial procurement, Integrated procurement-to-financing platform.

How does Moglix make money?

Moglix's cited revenue streams include Sale of industrial supplies (core revenue), Sale of traded goods.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: inc42.com www.moglix.com · Last verified 7 Sep 2026. · Report a correction