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Startup Atlas · FMCG

Prataap Snacks Listed

Prataap Snacks Limited Indore, Madhya Pradesh Founded 2003 yellowdiamond.in ↗

Indore-based packaged snacks manufacturer behind the Yellow Diamond brand (chips, extruded snacks, namkeen, sweet snacks) and the Avadh Snacks brand. Business launched in 2003 by Amit Kumat, Apoorva Kumat and Arvind Mehta as Prakash Snacks; the current listed entity Prataap Snacks Limited was incorporated in 2009 and took over the Yellow Diamond brand/business in 2011. Backed by Sequoia Capital/Peak XV…

Amit Kumat · Co-founder & MD/CEO Apoorva Kumat · Co-founder Arvind Mehta · Co-founder & Chairman
$106.09 MnTotal funding (tracked)
6Funding rounds
5 Oct 2017Last round
Publicly listed · NSE:DIAMONDYD
₹1,180.20 +0.02% BSE, as of 24 Aug 26 | 16:00

Valuation

P/E · TTM245.65
P/B4.00

Returns

ROE-4.88%
ROCE-4.90%

Per share

Book value294.75

Growth · year on year

Sales+5.55%
Profit-164.52%

Ownership

Promoter holding56.77%

Price and ratios are compiled from the exchange and third-party market data, cached and refreshed through the day — they are not Atlas facts and are not investment advice. Where a ratio is computed on more than one basis (for example standalone versus trailing-twelve-month), each is shown separately rather than averaged into a single number.

25/100
Weak Atlas Score — computed from 9 published figures
How this score is calculated
Measure Value Scores Source
P/E
What the market pays for each rupee of earnings. Lower is cheaper — but a low P/E can also mean the market expects earnings to fall.
245.65 0/100 Market data
P/B
Price against book value. Most meaningful for banks and asset-heavy businesses; software and consumer brands trade high here for good reasons.
4.00 50/100 Market data
ROE
Return on equity — profit generated per rupee of shareholder capital. Sustained high ROE is the clearest single marker of a good business.
-4.88 0/100 Market data
ROCE
Return on capital employed — the same idea including debt, so it is harder to flatter with leverage.
-4.90 0/100 Market data
Profit growth
Year-on-year growth in profit. Weighted above sales growth because profitable growth is the harder thing to do.
-164.52 0/100 Market data
Sales growth
Year-on-year growth in revenue.
5.55 25/100 Market data
Revenue growth · filed
Year-on-year revenue growth computed from the fiscal-year figures we filed ourselves and cited to a real disclosure, not a market data feed.
5.50 25/100 Atlas
Profit trend · filed
Whether profit is improving, from the same filed figures. A swing from loss to profit scores highest; a swing from profit into loss scores lowest; a narrowing loss still scores better than a widening one.
Swung to loss 5/100 Atlas
Promoter holding
How much of the company its founders and controlling group still own. Higher usually means their money moves with yours.
56.77 100/100 Market data

The Atlas Score is our own arithmetic on the published figures above — nothing is hidden and nothing is bought in. It weighs quality and growth at 30% each, valuation at 25% and ownership at 15%, scoring each measure against fixed bands. Growth blends third-party market data with the fiscal-year figures we file and cite ourselves, so a company we have researched more deeply scores on richer evidence. A measure we could not fetch is left out of the average rather than counted as a zero. It is a summary of the numbers, not a recommendation, not a price target, and not advice about your circumstances.

View Prataap Snacks's live share price on Google Finance ↗

Prataap Snacks: Funding Rounds

Date Round Amount Investors Source
5 Oct 2017 IPO ₹481.60 Cr IPO source
Jul 2016 ~ Pre-IPO ₹47.5 Cr ($7 Mn) Faering Capital source
2014 ~ Private Equity ₹25 Cr Sequoia Capital India source
2013 ~ Private Equity ₹30 Cr Sequoia Capital India source
2012 ~ Private Equity ₹12 Cr Sequoia Capital India source
2011 ~ Private Equity ₹62 Cr Sequoia Capital India source

Acquisitions

DateAcquirerAcquiredAmountSource
26 Sep 2024 Authum Investment & Infrastructure Prataap Snacks ₹846.60 Cr (46.85% stake) source
1 Aug 2018 Prataap Snacks Avadh Snacks ₹148 Cr source

News on Prataap Snacks

No coverage of Prataap Snacks linked yet.

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FAQs on Prataap Snacks

Who founded Prataap Snacks?

Prataap Snacks was founded by Amit Kumat, Apoorva Kumat, Arvind Mehta in 2003.

How much funding has Prataap Snacks raised?

Prataap Snacks has raised $106.09 Mn across 6 tracked funding round(s), most recently on 2017-10-05. Figures are compiled from cited public sources.

Who are the investors in Prataap Snacks?

Investors in Prataap Snacks include Faering Capital, Sequoia Capital India.

What does Prataap Snacks do?

Indore-based packaged snacks manufacturer behind the Yellow Diamond brand (chips, extruded snacks, namkeen, sweet snacks) and the Avadh Snacks brand. Business launched in 2003 by Amit Kumat, Apoorva Kumat and Arvind Mehta as Prakash Snacks; the current listed entity Prataap Snacks Limited was incorporated in…

Where is Prataap Snacks headquartered?

Prataap Snacks is headquartered in Indore, Madhya Pradesh, India.

What is Prataap Snacks's business model?

Prataap Snacks's core value proposition centers on Yellow Diamond snack portfolio.

How does Prataap Snacks make money?

Prataap Snacks's cited revenue streams include Extruded snacks sales, Potato chips sales, Namkeen sales, Sweet snacks and other products.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: www.yellowdiamond.in www.bseindia.com · Last verified 24 Aug 2026. · Report a correction