Startup Atlas · Beauty & Personal Care

SUGAR Cosmetics Soonicorn

Vellvette Lifestyle Private Limited ● Mumbai, Maharashtra ● Founded 2012 ● sugarcosmetics.com ↗

Digital-first, omnichannel beauty and personal care brand selling cosmetics and skincare online and through retail stores across India.

Vineeta Singh · Co-founder & CEO Kaushik Mukherjee · Co-founder & COO
$90.29 MnTotal funding (tracked)
6Funding rounds
23 Jul 2025Last round

SUGAR Cosmetics: Funding Rounds

Date Round Amount Investors Source
23 Jul 2025 Undisclosed ₹40.99 Cr (~$5 Mn) Anicut Capital L Catterton Stride Ventures source
26 Nov 2024 Undisclosed ₹38 Cr ($4.5 Mn) Anicut Capital Elevation Capital L Catterton Malabar Investment Advisors source
30 May 2022 Series D $50 Mn L Catterton A91 Partners Elevation Capital India Quotient source
5 Feb 2021 Series C $21 Mn Elevation Capital A91 Partners India Quotient Stride Ventures source
1 Feb 2019 Undisclosed $9.8 Mn A91 Partners source
7 Aug 2017 Series A Undisclosed India Quotient RB Investments source

Acquisitions

DateAcquirerAcquiredAmountSource
17 Feb 2022 SUGAR Cosmetics ENN Beauty Undisclosed (51% stake) source

Recent Signals

  • 26 Nov 2024 · growth-traction
    SUGAR expands beyond core brand with Quench Botanics (Korean skincare, with Kareena Kapoor) and the affordable SUGAR POP sub-brand source
  • 31 Oct 2024 · funding
    IMM Investment (South Korea) buys $3M secondary stake in SUGAR Cosmetics source

News on SUGAR Cosmetics

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FAQs on SUGAR Cosmetics

Who founded SUGAR Cosmetics?

SUGAR Cosmetics was founded by Vineeta Singh, Kaushik Mukherjee in 2012.

How much funding has SUGAR Cosmetics raised?

SUGAR Cosmetics has raised $90.29 Mn across 6 tracked funding round(s), most recently on 2025-07-23. Figures are compiled from cited public sources.

Who are the investors in SUGAR Cosmetics?

Investors in SUGAR Cosmetics include Anicut Capital, L Catterton, Stride Ventures, Elevation Capital, Malabar Investment Advisors, A91 Partners, India Quotient.

What does SUGAR Cosmetics do?

Digital-first, omnichannel beauty and personal care brand selling cosmetics and skincare online and through retail stores across India.

Where is SUGAR Cosmetics headquartered?

SUGAR Cosmetics is headquartered in Mumbai, Maharashtra, India.

What is SUGAR Cosmetics's business model?

SUGAR Cosmetics's core value proposition centers on Products tailored to diverse skin tones, Inclusive beauty for every style.

How does SUGAR Cosmetics make money?

SUGAR Cosmetics's cited revenue streams include E-commerce (~50% of revenue).

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: www.prnewswire.com · Last verified 5 Sep 2026. · Report a correction