Startup Atlas · Agritech

Superplum

Freshcore Provisions Private Limited Noida, Uttar Pradesh Founded 2019 superplum.com ↗

Noida-based agritech startup that runs a direct-from-farm fresh-fruit supply chain using proprietary cold-chain tech (the "Fresherator" refrigerated-container system and "FreshManager"/"InstaTrace" traceability platforms). Started in 2019 by Shobhit Gupta (per Entrackr/Inc42); note one source, The Better India, dates the commercial launch to February 2020 ("a month before the first COVID-19 lockdown"), consistent with MCA incorporation on 30 May 2019 and operations…

Shobhit Gupta · Founder & CEO
$18.8 MnTotal funding (tracked)
2Funding rounds
6 May 2024Last round

Superplum: Funding Rounds

Recent Signals

  • 22 Apr 2026 · org-team
    Gramophone co-founder Navneet Singh Batra joins Superplum as CBO source

News on Superplum

No coverage of Superplum linked yet.

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FAQs on Superplum

Who founded Superplum?

Superplum was founded by Shobhit Gupta in 2019.

How much funding has Superplum raised?

Superplum has raised $18.8 Mn across 2 tracked funding round(s), most recently on 2024-05-06. Figures are compiled from cited public sources.

Who are the investors in Superplum?

Investors in Superplum include Erik Ragatz, Binny Bansal, Dan Rose, Kabir Misra, Mark Siegel, Rick Kimball, Steve Jurvetson, Curtis Macnguyen.

What does Superplum do?

Noida-based agritech startup that runs a direct-from-farm fresh-fruit supply chain using proprietary cold-chain tech (the "Fresherator" refrigerated-container system and "FreshManager"/"InstaTrace" traceability platforms). Started in 2019 by Shobhit Gupta (per Entrackr/Inc42); note one source, The Better India, dates the commercial launch to February 2020 ("a month…

Where is Superplum headquartered?

Superplum is headquartered in Noida, Uttar Pradesh, India.

What is Superplum's business model?

Superplum's core value proposition centers on Pesticide-tested, certified-safe fruit, Carbide-free, controlled ripening, Extended shelf life via proprietary cold chain, Farm-to-fork traceability (InstaTrace).

How does Superplum make money?

Superplum's cited revenue streams include B2B2C sale of fruit to retailers and delivery platforms, Direct-to-consumer online sales.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: entrackr.com www.thecompanycheck.com · Last verified 7 Sep 2026. · Report a correction