Superplum

Superplum's homepage positions the brand around "Certified safe from pesticides" and "Quality controlled" produce, with QR-scannable safety reports for each pack.

The site lists "Automated Ripening" as one of its cold-chain pillars: "Fruits are ripened using safe, controlled methods, never any carbides."

Founder Shobhit Gupta told The Better India the Fresherator container "can keep fruits like cherry fresh upto two weeks, a month for apples, and upto three weeks for mangoes" without needing external power.

"Superplum's transparency system lets you see the story behind your fruit. With a simple scan, you can access safety information, verify where your fruit comes from, and follow its journey from farm to you."

The company extends shelf lives and enhances fruit quality, reducing food waste and improving farmer incomes.

Inc42 describes Superplum as "a B2B2C platform which provides a procurement platform for retailers and grocery delivery platforms."

Superplum sells its produce through Amazon Fresh, Zepto, Swiggy, and Blinkit, per Entrackr; its current site lists Swiggy Instamart and Flipkart Minutes as delivery partners.

Its premium fruits are also available at major retailers such as Spar, Metro, Lulu, Modern Bazaar, More, and Trent as well as grocery stores in NCR and Bengaluru.

Superplum's own website lists its fruit as "ALSO AVAILABLE IN: CANADA • EUROPE UK • UAE • CHINA • TAIWAN • THAILAND" alongside its India distribution map.

"Superplum's transparency system lets you see the story behind your fruit. With a simple scan, you can access safety information, verify where your fruit comes from, and follow its journey from farm to you."

Superplum sells its produce through Amazon Fresh, Zepto, Swiggy, and Blinkit; its current website also lists Swiggy Instamart and Flipkart Minutes.

Its premium fruits are also available at major retailers such as Spar, Metro, Lulu, Modern Bazaar, More, and Trent.

Consumers can also buy online from their website, their app, or sites such as Amazon, and check what fruits are in stock at local stores.

Superplum's site advertises "SHOP NCR" and "SHOP BENGALURU" links alongside a stated network of "1,800" retail stores.

The venture works with farms and orchards where they test the soil, fruit and water for over 80 product-specific pesticides and contaminants; testing of the produce happens before, during and after harvest, outsourced to third-party accredited laboratories.

"Today, we have set up procurement centres where they grow their crops. Once the produce comes there, we weigh, sort and grade it as per international standards. It is then properly packaged and dispatched in our vehicles which hold our Fresherator containers."

Superplum's site describes its cold chain as: "Temperature-Controlled Harvesting" (fruits cooled after harvest), "Refrigerated Transport" (temperature-monitored logistics) and "Automated Ripening" (safe, controlled methods, never any carbides).

The company works with farmers across 22 states in India ... and runs modern sourcing and supply chains for 25 fruits across the year.

"The Fresherator container converts any truck into a state-of-the-art Reefer vehicle with remote management of temperature, oxygen, humidity, and ethylene levels of fresh produce," per founder Shobhit Gupta.

"The platform enables full transparency and allows consumers to check lab-test reports and other product parameters at their fingertips ... It allows the company's QC teams to track more than 10 fruit parameters through the supply chain."

InstaTrace technology powers the "Safe Fruit Movement", letting customers scan a QR code on packs to view safety reports, check fruit quality, and see the farm and farmer.

The company works with farmers across 22 states in India including Bihar, Kashmir and Karnataka and runs modern sourcing and supply chains for 25 fruits across the year.

"We tend to pay farmers and orchard owners above market prices because of the quality we desire, and to foster stronger relationships with them," says founder Shobhit Gupta; the company works with farmers across 22 states in India.

Its premium fruits are also available at major retailers such as Spar, Metro, Lulu, Modern Bazaar, More, and Trent as well as grocery stores in NCR and Bengaluru.

Superplum sells its produce through Amazon Fresh, Zepto, Swiggy, and Blinkit.

"We also test our produce, which is outsourced to third-party accredited laboratories," founder Shobhit Gupta explains.

Inc42 describes Superplum as "a B2B2C platform which provides a procurement platform for retailers and grocery delivery platforms."

Consumers can also buy online from their website, their app, or sites such as Amazon.