The Souled Store
India's largest D2C fan merchandise and casual-wear brand, selling officially licensed pop-culture apparel and accessories (Disney, Marvel, WWE, IPL/EPL teams, anime titles, etc.) plus its own casual-wear line through its website, app, marketplaces and 18+ physical stores. Turned profitable in FY24 after years of losses funding rapid growth.
The Souled Store: Funding Rounds
| Date | Round | Amount | Investors | Source |
|---|---|---|---|---|
| Oct 2024 ~ | Angel | Undisclosed | Hardik Pandya | source |
| 29 Mar 2023 | Series C | ₹135 Cr (~$16.4 Mn) | Xponentia Capital Elevation Capital RPSG Capital | source |
| 4 Aug 2021 | Series B | ₹75 Cr (~$10 Mn) | Elevation Capital Ashish Goel Gunjan Soni Mukund Kulashekaran Ramakant Sharma Revant Bhate Rohit Kapoor Sahil Barua Varun Duggirala | source |
| Nov 2018 ~ | Seed | $3 Mn (Rs 21 Cr) | RP-SG Ventures | source |
Acquisitions
| Date | Acquirer | Acquired | Amount | Source |
|---|---|---|---|---|
| 1 Apr 2025 | The Souled Store | Redwolf | Undisclosed | source |
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Who founded The Souled Store?
The Souled Store was founded by Vedang Patel, Aditya Sharma, Rohin Samtaney, Harsh Lal in 2013.
How much funding has The Souled Store raised?
The Souled Store has raised $29.4 Mn across 4 tracked funding round(s), most recently on 2024-10-01. Figures are compiled from cited public sources.
Who are the investors in The Souled Store?
Investors in The Souled Store include Hardik Pandya, Xponentia Capital, Elevation Capital, RPSG Capital, Ashish Goel, Gunjan Soni, Mukund Kulashekaran, Ramakant Sharma.
What does The Souled Store do?
India's largest D2C fan merchandise and casual-wear brand, selling officially licensed pop-culture apparel and accessories (Disney, Marvel, WWE, IPL/EPL teams, anime titles, etc.) plus its own casual-wear line through its website, app, marketplaces and 18+ physical stores. Turned profitable in FY24 after years of losses…
Where is The Souled Store headquartered?
The Souled Store is headquartered in Mumbai, Maharashtra, India.
What is The Souled Store's business model?
The Souled Store's core value proposition centers on India's largest D2C fan-merchandise and casual-wear destination, Officially licensed pop-culture merchandise across 150+ franchises.
How does The Souled Store make money?
The Souled Store's cited revenue streams include Direct-to-consumer website & app sales, Offline retail stores, Third-party marketplaces (Flipkart, Amazon, Myntra), Paid membership subscriptions.