Startup Atlas · Beauty & Personal Care

Ustraa Acquired

Happily Unmarried Marketing Pvt Ltd Gurugram, Haryana Founded 2015 ustraa.com ↗

Ustraa is a Delhi-NCR-founded D2C men's grooming brand selling beard care, hair care, face care, and fragrance products online and offline. It grew out of Happily Unmarried, a novelty-merchandise business started by Rahul Anand and Rajat Tuli in 2003; the pair launched Ustraa in August 2015 after spotting a gap in men's grooming products, and within three months Ustraa was…

Rahul Anand · Co-founder & MD Rajat Tuli · Co-founder & CEO
$10.33 MnTotal funding (tracked)
3Funding rounds
23 Sep 2022Last round

Ustraa: Funding Rounds

Date Round Amount Investors Source
23 Sep 2022 Series I ₹16.8 Cr IIFL Seed Ventures Fund II Info Edge (India) Wipro Enterprises source
17 Feb 2021 Series H ₹20 Cr IIFL Seed Ventures Fund source
31 Jul 2020 Growth ₹50 Cr IIFL Seed Ventures Fund II source

Acquisitions

DateAcquirerAcquiredAmountSource
10 Jun 2023 VLCC Ustraa Undisclosed source

News on Ustraa

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FAQs on Ustraa

Who founded Ustraa?

Ustraa was founded by Rahul Anand, Rajat Tuli in 2015.

How much funding has Ustraa raised?

Ustraa has raised $10.33 Mn across 3 tracked funding round(s), most recently on 2022-09-23. Figures are compiled from cited public sources.

Who are the investors in Ustraa?

Investors in Ustraa include IIFL Seed Ventures Fund II, Info Edge (India), Wipro Enterprises, IIFL Seed Ventures Fund.

What does Ustraa do?

Ustraa is a Delhi-NCR-founded D2C men's grooming brand selling beard care, hair care, face care, and fragrance products online and offline. It grew out of Happily Unmarried, a novelty-merchandise business started by Rahul Anand and Rajat Tuli in 2003; the pair launched Ustraa in August…

Where is Ustraa headquartered?

Ustraa is headquartered in Gurugram, Haryana, India.

What is Ustraa's business model?

Ustraa's core value proposition centers on Chemical-free grooming formulations, In-house formulated products, Focused men's grooming range.

How does Ustraa make money?

Ustraa's cited revenue streams include D2C and marketplace product sales, Revenue from operations.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: www.ustraa.com www.forbesindia.com · Last verified 7 Sep 2026. · Report a correction