Ustraa Acquired
Ustraa: Business Model Canvas
The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.
Value Propositions
Products are "completely free of SLS, PARABENS and other harmful chemicals"
sourceCustomer Segments
"Ustraa is a grooming brand for men who want to look their best"
sourceCustomer Relationships
Channels
"67% of Ustraa's sales come from online channel"
sourceVLCC aims "to accelerate Ustraa's growth journey by leveraging VLCC's pan-India offline distribution"
sourceKey Activities
Key Resources
Key Partnerships
IIFL Seed Ventures Fund II — Investor Info Edge (India) — Investor Wipro Enterprises — Investor IIFL Seed Ventures Fund — Investor VLCC — Acquisition
Revenue Streams
"67% of Ustraa's sales come from online channel", across "85+ SKUs across fragrances, hair care, face and beard care"
source"Ustraa's revenue from operations grew by 47% to Rs 97 crore in FY23"
sourceCost Structure
"advertising and promotion formed 25% of the overall expenditure which grew 30% to Rs 35 crore in the fiscal year ending March 2023 from Rs 27 crore in FY22"
source"cost of material consumed, employee benefits, commission paid to the agents, freight, and other operating overheads catalyzed its overall expenditure by 45.3% to Rs 138 crore in FY23 from Rs 95 crore in FY22"
sourceFAQs on Ustraa
What is Ustraa's business model?
Ustraa's core value proposition centers on Chemical-free grooming formulations, In-house formulated products, Focused men's grooming range.
How does Ustraa make money?
Ustraa's cited revenue streams include D2C and marketplace product sales, Revenue from operations.