Yoga Bar Acquired

Clean-label nutrition bars, muesli, oats and cereals positioned as "All Natural and No Artificial Ingredients" for health-conscious consumers, with no added sugar, preservatives or artificial sweeteners.

Established itself as a leader in the Bars segment and built a strong market position in the Muesli segment within a relatively short span of time.

Creating healthy and natural food products for the modern-day Indian consumer, catering to health-conscious buyers of breakfast and snacking foods.

For several years, product packs carried co-founder Suhasini Sampath's personal phone number and she personally took customer calls to gather feedback.

Yoga Bar has emphasized driving repeat sales over one-off growth spikes.

High salience of online sales through its own D2C site and e-commerce marketplaces.

Growing offline retail footprint; revenue split roughly 50:50 between offline and online as of 2023, sold through several thousand retail outlets, starting distribution with supermarket chain Namdharis in Bangalore.

New products are only launched after an in-office taste test, requiring at least 75% of employees to prefer it over comparable alternatives.

Yoga Bar manufactures its products in its own owned facilities rather than using contract manufacturers, to maintain quality and consistency.

Early product development involved working closely with food scientists and over 200 bakers to perfect recipes before expanding into new categories.

ITC began acquiring Sproutlife Foods in tranches from Jan 2023 to leverage ITC's sales & distribution, sourcing, product development and digital strengths; gained board-majority/subsidiary control effective 1 April 2026.

First offline retail distribution partner, a Bangalore-based supermarket chain, when the brand pivoted to cracking offline distribution in 2015.

Revenue from operations of ₹201.66 crore in FY25 (up 83% from ₹110 crore in FY24), driven by sale of nutrition bars, muesli, oats and cereals across online and offline channels.

Co-founder Suhasini Sampath has said food is a low-margin business and that added online delivery costs make D2C-online scaling difficult, which shaped the company's offline-heavy distribution strategy.