Yoga Bar Acquired
Bengaluru-based D2C "clean label" health-food brand founded by sisters Suhasini and Anindita Sampath, selling nutrition bars, muesli, oats and cereals under the "All Natural and No Artificial Ingredients" positioning. FMCG major ITC began acquiring parent company Sproutlife Foods Private Limited in phases from January 2023: tranche 1 = INR 175 Cr for ~39.4% (17 Jan 2023); tranche 2 = INR…
Yoga Bar: Funding Rounds
| Date | Round | Amount | Investors | Source |
|---|---|---|---|---|
| 2017 ~ | Series A | $11.6 Mn | Elevation Capital Fireside Ventures | source |
Acquisitions
| Date | Acquirer | Acquired | Amount | Source |
|---|---|---|---|---|
| 25 Sep 2024 | ITC Limited | Yoga Bar | ₹30 Cr (tranche 3 — 1,413 CCPS) | source |
| 11 Mar 2024 | ITC Limited | Yoga Bar | ₹50 Cr (tranche 2 — 2,356 CCPS) | source |
| 17 Jan 2023 | ITC Limited | Yoga Bar | ₹175 Cr (initial tranche) | source |
Recent Signals
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1 Apr 2026 · ma-strategic
Sproutlife Foods (Yoga Bar) becomes a subsidiary of ITC as ITC gains right to nominate majority of board directors source
News on Yoga Bar
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Who founded Yoga Bar?
Yoga Bar was founded by Suhasini Sampath Kumar, Anindita Sampath Kumar, Aditya in 2014.
How much funding has Yoga Bar raised?
Yoga Bar has raised $11.6 Mn across 1 tracked funding round(s), most recently on 2017-01-01. Figures are compiled from cited public sources.
Who are the investors in Yoga Bar?
Investors in Yoga Bar include Elevation Capital, Fireside Ventures.
What does Yoga Bar do?
Bengaluru-based D2C "clean label" health-food brand founded by sisters Suhasini and Anindita Sampath, selling nutrition bars, muesli, oats and cereals under the "All Natural and No Artificial Ingredients" positioning. FMCG major ITC began acquiring parent company Sproutlife Foods Private Limited in phases from January 2023:…
Where is Yoga Bar headquartered?
Yoga Bar is headquartered in Bengaluru, Karnataka, India.
What is Yoga Bar's business model?
Yoga Bar's core value proposition centers on All Natural, No Artificial Ingredients, Category leadership in Bars and Muesli.
How does Yoga Bar make money?
Yoga Bar's cited revenue streams include Direct product sales — bars, muesli, oats, cereals.