Donald Trump’s social media platform, Truth Social, is experiencing a significant decline in estimated daily traffic despite the US president continuing to publish posts, memes, policy announcements and AI-generated content on the service. Data from digital intelligence company Similarweb shows that the platform’s average daily audience fell from approximately 420,000 in June 2025 to 260,000 in September 2026. The decline comes ahead of the November 2026 US midterm elections, a period when political figures and campaigns typically seek to reach voters through digital platforms.
The figures raise questions about Truth Social’s ability to sustain audience engagement as it competes with established social networks. The platform remains an important channel for Trump’s direct communications, but frequent posting does not necessarily translate into more visits or sustained user activity. Meanwhile, its parent company, Trump Media & Technology Group (TMTG), is dealing with substantial reported financial losses and legal scrutiny over a proposed service that would provide faster access to Trump’s posts. The traffic figures are estimates rather than an official company count of unique daily users, and they do not establish why audience activity has declined.
Key Takeaways
- Estimated daily traffic: Truth Social averaged about 260,000 daily users in September 2026, according to Similarweb.
- Previous peak: The platform recorded approximately 420,000 daily users in June 2025.
- Scale of decline: The decrease from that peak is roughly 38%.
- Trump’s activity: The president continues to publish frequently on the platform, including political messages, personal content and AI-generated material.
- Financial pressure: TMTG reported a net loss exceeding $405 million in the first quarter of 2026, although much of the loss involved investment-related items.
- Legal scrutiny: San Francisco has challenged TMTG’s proposed service offering paid early access to Trump’s posts.
- Election context: The decline is occurring ahead of the November 2026 midterms, but available data does not prove that it will affect electoral outcomes.
Truth Social’s Daily Traffic Has Declined
Similarweb’s estimates show a substantial change in Truth Social’s audience activity between June 2025 and September 2026.
| Metric | Reported figure |
|---|---|
| Daily users in June 2025 | Approximately 420,000 |
| Daily users in September 2026 | Approximately 260,000 |
| Difference | Approximately 160,000 |
| Decline from the June 2025 peak | Approximately 38% |
Source: Similarweb data cited by The Washington Post and other news outlets. Figures are estimates of daily traffic, not necessarily unique registered accounts or the platform’s complete audience.
The difference amounts to around 160,000 fewer daily users compared with the June 2025 peak. That is a meaningful change for a platform that relies heavily on the reach of a prominent political figure.
However, the figures require careful interpretation. Daily traffic estimates can differ from monthly active users, registered accounts, time spent on the service and engagement with individual posts. They also do not reveal whether users have abandoned a platform permanently or simply visit less frequently.
The data therefore indicates a decline in estimated daily activity, but it does not provide a complete picture of Truth Social’s audience, advertising performance or user retention.
Why Trump’s Frequent Posts Have Not Reversed the Decline
Trump remains Truth Social’s most prominent user and has continued to publish multiple times a day. His posts include political announcements, commentary on government policy, personal videos, reposted media coverage and AI-generated images.
The volume of content has not been enough to prevent the reported traffic decline. This illustrates a broader distinction in social media: the activity of a high-profile account and the overall health of a platform are not the same thing.
A prominent account can generate attention around particular posts without consistently bringing more people to the service. Audience growth also depends on whether users find the platform useful, how often they return, the content available from other accounts and whether their friends, communities or preferred creators are active there.
Truth Social was launched in 2022 after Trump was suspended or banned from major social media services following the January 6, 2021, attack on the US Capitol. The platform offered him a direct channel to supporters and other audiences without relying on the distribution decisions of larger technology companies.
That original role continues to matter. Trump can use Truth Social to communicate messages directly to his followers, including announcements that attract attention from news organisations and other social networks.
But direct access to a prominent figure does not necessarily guarantee that a platform will grow. Sustained audience activity depends on a wider range of factors, and the available Similarweb figures do not identify which factors account for Truth Social’s decline.
How Truth Social Compares With Larger Social Networks
Truth Social operates on a much smaller scale than major social media platforms such as Facebook and X.
Facebook has a global audience measured in billions of daily users, while X also operates at a scale far beyond Truth Social’s estimated daily traffic. Comparisons must account for differences in geography, measurement methods and the types of activity each service supports.
The scale gap nevertheless highlights the challenge for a platform built around a relatively concentrated user base. Larger networks can offer users a wider range of communities, creators, entertainment, news and personal connections. Those features can encourage people to return even when a particular public figure is not posting.
Truth Social’s audience is more closely associated with Trump’s public profile and the political content shared on the platform. That concentration can be an advantage when his posts attract attention, but it can also create a challenge if the service struggles to broaden its appeal beyond its core audience.
The current data does not establish that users are moving to any particular competitor. It shows only that Similarweb estimates lower daily traffic than the platform’s earlier peak.
Financial Losses Add to the Pressure on Trump Media
Truth Social is operated by Trump Media & Technology Group, a publicly traded company whose activities extend beyond the social network.
TMTG reported a net loss of more than $405 million in the first quarter of 2026, alongside net sales of approximately $871,000, according to reporting on its financial results. The company attributed a substantial portion of the loss to unrealised losses on digital assets, digital assets pledged and equity securities.
The distinction is important because an unrealised investment loss does not necessarily represent an equivalent cash outflow during the reporting period. It reflects a change in the reported value of an asset that the company may still hold.
TMTG’s annual net loss also increased from approximately $400.9 million in 2024 to more than $712 million in 2025, according to published financial reports.
These figures raise questions about the company’s broader business model, but they should not be interpreted as losses generated entirely by Truth Social. TMTG has pursued activities beyond social media, including digital assets and proposed financial-market products. Investment performance can therefore affect its consolidated results independently of changes in platform traffic.
For the social network, the long-term commercial question is whether it can attract a sustainable audience and develop revenue streams that support its operations.
The Proposed Truth API Service Faces Legal Scrutiny
Another issue confronting TMTG is its proposed Truth API service, which was reported as offering customers faster access to Trump’s social media posts for a fee of around $100,000 per month.
The proposal attracted attention because Trump’s posts can contain statements about government policy, international affairs and other developments that may affect financial markets. Investors and market participants may value rapid access to such information, particularly when public statements can influence prices.
San Francisco sued TMTG over the proposed service, raising concerns about how paid early access to presidential posts could operate. The allegations and legal arguments should be distinguished from any final judicial finding; the existence of a lawsuit does not establish that the company has committed wrongdoing.
The dispute highlights a wider question about the commercialisation of information shared by a sitting president. A paid service offering faster access to those posts could raise concerns about fairness, transparency and whether different users receive information on unequal terms.
The case adds legal uncertainty to a company already facing scrutiny over its financial performance. Its ultimate impact will depend on the legal process and any changes to the proposed service.
Why the Decline Matters Ahead of the US Midterm Elections
The November 2026 US midterm elections provide an important context for the traffic figures because digital platforms play a role in how political figures communicate with supporters, journalists and the broader public.
Truth Social gives Trump a direct channel to share statements, policy positions and political messages. Its content can also be amplified when news outlets report on his posts or when users share screenshots and links elsewhere.
However, the number of people visiting Truth Social is only one measure of political communication. A post can reach people indirectly through television, news websites, other social networks and campaign messaging, even if those people do not visit the original platform.
Likewise, lower traffic does not automatically demonstrate that a political message is becoming less influential. The effect of social media activity depends on the audience, the message, how it spreads and whether it changes what people know or do.
The available Similarweb data therefore cannot establish how Truth Social’s decline will affect the midterm elections. It also does not show that the decline was caused by Trump’s approval ratings or the volume of his posts.
What it does establish is that the platform’s estimated daily audience was lower in September 2026 than at its June 2025 peak, despite the president’s continued activity.
What Truth Social Needs to Sustain Its Audience
For a social network, attracting attention is only the first step. Retaining users requires reasons for them to return regularly, interact with other accounts and find value beyond a limited set of high-profile posts.
Truth Social could seek to broaden its appeal by encouraging more creators, expanding community activity and improving features that help users discover relevant content. It could also pursue commercial opportunities that use its existing audience, although new services must demonstrate demand and comply with applicable rules.
The challenge is to turn a platform associated with one prominent public figure into a service that users consider worth visiting in its own right. This is not unique to Truth Social: social networks across the industry compete for limited user attention and must balance content, product development, moderation, advertising and business sustainability.
The next set of traffic estimates and financial disclosures may help show whether the current decline continues or stabilises. Until then, the available figures provide a snapshot rather than a definitive verdict on the platform’s future.
The Bigger Picture
Truth Social’s falling estimated daily traffic highlights the difficulty of sustaining a social media audience even when a platform has a highly visible public figure posting frequently. The decline from approximately 420,000 daily users in June 2025 to 260,000 in September 2026 is substantial, but it does not reveal the full reasons behind the change or establish that the platform has lost all of its political relevance.
TMTG’s financial losses and the legal scrutiny surrounding its proposed paid-access service add further complexity. Yet the company’s consolidated financial results reflect activities beyond Truth Social, and the platform’s reach can extend beyond people who visit it directly. The key questions are whether it can retain users, develop a sustainable business and broaden its appeal while maintaining its role as a direct channel for Trump’s communications.
Looking Ahead
As the US approaches the November 2026 midterm elections, Truth Social’s traffic estimates will remain a useful indicator of activity on the platform, but they should be considered alongside other measures, including monthly active users, engagement, revenue and audience retention. Future Similarweb estimates and TMTG disclosures may clarify whether the decline continues, although changes in estimated traffic alone cannot establish the causes.
For TMTG, the longer-term challenge is to demonstrate that its business can generate sustainable revenue while managing investment volatility and legal uncertainty. For Truth Social, the central question is whether it can maintain a consistent audience beyond moments when Trump’s posts dominate the news cycle. The latest data raises those questions without resolving them.
Frequently Asked Questions
1. How much has Truth Social’s daily traffic declined?
Similarweb estimates show average daily traffic falling from approximately 420,000 in June 2025 to 260,000 in September 2026, a decline of roughly 38% from the earlier peak.
2. Is the figure of 260,000 the number of registered Truth Social users?
No. It is an estimate of daily traffic cited by news outlets. It should not be treated as the total number of registered accounts or as a verified count of unique users.
3. Why is Truth Social losing traffic?
The available data does not establish a single cause. Competition, user preferences and changes in platform engagement may be relevant, but the Similarweb figures alone do not identify why traffic declined.
4. Is Truth Social’s parent company profitable?
TMTG reported substantial net losses in 2025 and the first quarter of 2026. Those consolidated results include investment-related items and other business activities, so they should not be attributed entirely to Truth Social.
5. Will the decline affect the 2026 US midterm elections?
The available figures do not establish an electoral effect. Truth Social is one channel for political communication, while messages can also spread through news coverage, other platforms and campaign activity.
6. What is the Truth API controversy?
TMTG proposed a service that would provide paid early access to Trump’s posts. San Francisco challenged the proposal in a lawsuit, raising concerns about its implications. The allegations should not be treated as a final judicial finding.
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