Air-quality technology startup YOGa Clean Air has raised ₹20 crore in its first external funding round, with Info Edge Ventures leading the investment and participation from Eternal founder Deepinder Goyal and Three Words Capital. The Series A round combines primary and secondary capital and comes as demand for indoor air-quality solutions expands across homes, institutions and commercial spaces in India.
The Gurugram-based company plans to use the capital to deepen its presence in existing markets, enter more Tier-I and Tier-II cities and expand its clean-air systems into new applications, including public transportation and other outdoor environments. YOGa says its systems are already deployed across 11 Indian cities and serve more than 5,000 families and institutions.
YOGa Clean Air Raises ₹20 Crore
The ₹20-crore financing marks the first institutional funding received by YOGa Clean Air since its business was started.
The round was led by Info Edge Ventures, with Deepinder Goyal, founder of Zomato parent Eternal, and Three Words Capital also participating.
The funding includes both primary and secondary transactions. According to Inc42, approximately ₹10 crore was raised through primary capital, while the remaining ₹10 crore came through secondary transactions.
YOGa Clean Air Funding At A Glance
| Particular | Details |
|---|---|
| Company | YOGa Clean Air |
| Legal entity | YOGAN Solutions Pvt Ltd |
| Funding | ₹20 crore |
| Round | Series A |
| First external funding | Yes |
| Lead investor | Info Edge Ventures |
| Other investors | Deepinder Goyal, Three Words Capital |
| Primary capital | ~₹10 crore |
| Secondary transactions | ~₹10 crore |
| Founder & CEO | Sachin Panwar |
| Founded | 2010; formally established in 2019 |
| Headquarters | Gurugram |
The transaction gives YOGa capital to accelerate a business that has so far developed largely without conventional venture funding.
What Does YOGa Clean Air Do?
YOGa Clean Air develops indoor air-quality systems designed to clean and manage air across an entire room or building rather than treating only a limited area around a conventional standalone purifier.
Its core product is based on what the company calls Clean Air Bubble technology.
The system filters incoming outdoor air before bringing it inside and maintains slightly higher air pressure indoors. The positive pressure is designed to reduce the entry of polluted outdoor air through doors, gaps and other openings.
Clean Air Bubble Technology
Outdoor air
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Air filtration
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Clean filtered air
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Indoor space
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Positive air pressure
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Reduced entry of polluted
air through gaps/openings
The company also says its system manages carbon dioxide levels, aiming to maintain fresh indoor air rather than simply filtering pollutants.
YOGa’s Approach Differs From Conventional Air Purifiers
Traditional portable air purifiers generally clean air in a defined area.
YOGa’s proposition is different: it aims to manage the air entering and circulating through an entire enclosed space.
That approach can be particularly relevant for larger environments such as schools, hospitals, offices and gyms.
Conventional Purifier Vs YOGa System
| Feature | Conventional Air Purifier | YOGa Clean Air |
|---|---|---|
| Primary approach | Filter existing indoor air | Filter incoming air |
| Coverage | Usually defined room area | Room/building-level systems |
| Outdoor pollution entry | May continue through gaps | Positive pressure designed to reduce entry |
| CO₂ management | Product-dependent | Integrated into system approach |
| Target users | Homes / rooms | Homes + institutions |
| Installation | Portable or localized | System-based installation |
YOGa’s model therefore positions the company closer to an indoor air-quality infrastructure provider than a conventional consumer-appliance brand.
Company Serves More Than 5,000 Families And Institutions
YOGa Clean Air says its systems are currently used by more than 5,000 families and institutions.
Its institutional customer base includes hospitals, schools, offices and fitness centers.
The company operates across 11 Indian cities, including Delhi-NCR, Mumbai, Kolkata, Bengaluru and Hyderabad.
YOGa’s Existing Footprint
| Metric | Company Data |
|---|---|
| Families and institutions served | 5,000+ |
| Indian cities | 11 |
| Key customer segments | Homes, hospitals, schools, offices, gyms |
| Patents | 2 |
| Base | Gurugram |
The existing footprint gives the startup a customer base from which to expand into additional geographies and applications.
YOGa Plans Expansion Into Tier-I And Tier-II Cities
A major portion of the new funding will go toward geographical expansion.
The company plans to strengthen its presence in markets where it already operates while entering additional Tier-I and Tier-II cities.
That strategy reflects the growing need for indoor air-quality solutions beyond Delhi-NCR and other historically high-pollution markets.
Expansion Strategy
Existing markets
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Deeper penetration
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New Tier-I cities
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Tier-II cities
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Broader national footprint
The company has not disclosed a specific number of new cities it intends to enter with the ₹20-crore funding.
Public Transport Is The Next Major Use Case
YOGa Clean Air also plans to deploy its systems in public transportation.
This could significantly expand the addressable market because transportation environments present different air-quality challenges from homes and fixed buildings.
Vehicles and transit environments have changing passenger loads, frequent door openings and varying outdoor pollution levels.
Potential Public-Transport Applications
| Environment | Potential Use |
|---|---|
| Buses | Cabin air-quality management |
| Trains | Passenger-area air management |
| Metro systems | Enclosed-space air quality |
| Transport hubs | Indoor air treatment |
| Other enclosed transit | Filtered incoming air |
The company has not publicly detailed which public-transport operators or vehicle types will be targeted first.
B2B Demand Is Becoming More Important
YOGa’s expansion strategy also reflects a shift in its customer mix.
Founder and CEO Sachin Panwar told Inc42 that the company had previously been more focused on retail customers, while B2B demand is now increasing, including orders from large real-estate projects and institutions.
That transition could give the company access to larger individual contracts.
Customer Mix
| Earlier Focus | Emerging Focus |
|---|---|
| Residential customers | Large institutions |
| Retail sales | B2B projects |
| Individual homes | Real-estate developments |
| Direct customer demand | Institutional procurement |
| Indoor spaces | Public transport + other environments |
B2B projects can also create opportunities to deploy systems across multiple buildings through a single customer relationship.
YOGa Targets ₹100 Crore Revenue
The startup is targeting ₹100 crore in revenue this year, according to comments from Panwar cited by Inc42.
If achieved, that would represent a significant increase from the company’s previously reported financial scale.
Filed accounts for YOGAN Solutions for the year ended March 31, 2025 showed revenue of approximately ₹13 crore and a net profit of around ₹67 lakh, according to data cited by StartupTalky from company filings aggregated by Tracxn.
YOGa Financial Scale
| Metric | Figure |
|---|---|
| FY25 revenue | ~₹13 crore |
| FY25 net profit | ~₹0.67 crore |
| FY25 revenue growth | ~64% |
| Current revenue target | ₹100 crore |
| New funding | ₹20 crore |
The ₹100-crore target would therefore require a substantial acceleration in revenue.
The target is management guidance rather than a reported financial result.
The Company Says Revenue Grew 64%
YOGa’s filed accounts for the year ended March 2025 reportedly showed revenue growth of approximately 64% over the previous year.
The company also recorded a net profit of around ₹67 lakh.
That is notable because YOGa has reached profitability before taking its first institutional funding round.
Reported Financial Profile
FY24
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Revenue base
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│ +64%
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FY25
~₹13 Cr revenue
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~₹0.67 Cr net profit
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2026
₹20 Cr first external funding
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₹100 Cr revenue target
The funding will now be used to accelerate growth rather than simply finance the company’s initial product development.
YOGa Has Built The Business Largely Through Referrals
One distinctive aspect of YOGa’s growth story is its reliance on customer referrals.
The company says it developed its customer base without conventional marketing expenditure, with referrals playing an important role in bringing new customers.
That approach has allowed the startup to build its business gradually before approaching institutional investors.
Growth Model
| Conventional Startup Model | YOGa’s Reported Model |
|---|---|
| Heavy marketing spend | Referral-led growth |
| Venture-funded expansion | Self-funded development |
| Rapid customer acquisition | Gradual adoption |
| Consumer advertising | Customer referrals |
| Early institutional capital | First external round after established operations |
The new funding could now allow YOGa to move from referral-led expansion toward a more structured national growth strategy.
Two Patents Support Its Technology Platform
YOGa Clean Air says it holds two patents related to its technology platform.
Intellectual-property protection can help differentiate the startup as competition grows in India’s indoor air-quality market.
The company’s approach is based on managing the air entering an enclosed space rather than relying exclusively on purification after pollutants have already entered.
Technology Positioning
Polluted outdoor air
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Filter before entry
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Controlled indoor air
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Positive pressure
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Reduced infiltration
The company will need to demonstrate that this approach can maintain its performance consistently as it moves into larger and more complex environments.
YOGa Reports Single-Digit Pollution Levels
YOGa Clean Air claims that its systems have been able to reduce indoor pollution to single-digit readings even when outdoor pollution levels exceeded 900 micrograms per cubic meter.
The company has also said its installations can manage carbon dioxide levels.
These are company-reported performance claims and should not be interpreted as independently verified results.
Company-Reported Performance
| Indicator | Company Claim |
|---|---|
| Outdoor pollution in cited conditions | >900 µg/m³ |
| Indoor pollution | Single-digit readings |
| CO₂ management | Included |
| Technology | Clean Air Bubble |
| Patents | 2 |
The ability to replicate performance across different building types and climates will become increasingly important as the company expands.
Maintenance Revenue Could Become An Important Part Of The Model
YOGa has also reported a 100% renewal rate for annual maintenance contracts.
Recurring maintenance revenue can be valuable for an air-quality systems company because installations may require continuing servicing, filter replacement and technical support.
If the reported renewal rate continues at scale, it could provide a recurring revenue component alongside new system installations.
Potential Revenue Streams
| Revenue Stream | Description |
|---|---|
| System installation | Initial deployment |
| Equipment sales | Hardware |
| Annual maintenance | Recurring service |
| Institutional contracts | Larger B2B deployments |
| Public transport | New application area |
| Building projects | Real-estate developments |
The company has not disclosed the revenue contribution of each category.
India’s Pollution Problem Is Expanding The Market
The funding comes as air pollution remains a major concern in Indian cities.
For consumers, the focus is increasingly shifting from outdoor air quality alone to the quality of air inside homes, schools, hospitals and workplaces.
That creates an opportunity for companies offering systems that can address indoor pollution at the building level.
Drivers Of Indoor Air-Quality Demand
High outdoor pollution
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Greater awareness
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Concern about indoor exposure
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Demand from homes
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Demand from institutions
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Demand for building-level systems
The growth opportunity is particularly relevant in cities where outdoor pollution routinely reaches elevated levels.
YOGa Is Moving Beyond The Traditional Air-Purifier Market
The company’s expansion strategy reflects a broader change in the clean-air sector.
Instead of competing only on portable air-purifier sales, startups are developing technologies integrated with buildings, HVAC systems and institutional infrastructure.
YOGa’s Clean Air Bubble approach places it in this broader category.
Evolving Air-Quality Market
| Traditional Category | Emerging Category |
|---|---|
| Portable air purifiers | Building-level systems |
| Single-room filtration | Whole-space management |
| Consumer appliances | Institutional infrastructure |
| Filter replacement | Recurring service |
| Indoor purification | Air-quality management |
This could allow YOGa to pursue larger contracts than a conventional consumer-appliance business.
Competition Is Increasing
India’s clean-air technology ecosystem includes startups working on several approaches, including indoor filtration, HVAC-integrated systems, air-quality monitoring and plant-based purification.
Companies such as Airth, Clairco, Urban Air Labs and Biomoneta operate in related parts of the broader market.
The increasing number of players means YOGa will need to demonstrate clear technological and commercial differentiation as it expands.
Competitive Landscape
| Company | Broad Focus |
|---|---|
| YOGa Clean Air | Building-level clean-air systems |
| Airth | Indoor air-quality solutions |
| Clairco | Indoor air purification |
| Urban Air Labs | Plant-based purification |
| Biomoneta | Medical-grade air-cleaning systems |
The market is broad, and the companies do not necessarily compete across identical products or customer segments.
Info Edge Ventures Sees An Opportunity In Clean Air
Info Edge Ventures’ participation gives YOGa an institutional investor with experience backing technology-driven businesses.
The venture investor highlighted YOGa’s referral-led growth, customer retention and operating track record as factors that stood out in its investment decision.
The investment therefore reflects confidence in an existing operating business rather than solely a bet on an early-stage concept.
Deepinder Goyal Adds Strategic Investor Interest
The participation of Deepinder Goyal, founder of Eternal, is another notable element of the funding round.
Goyal has invested in a range of startups and technology businesses outside Zomato’s core food-delivery operations.
His participation provides YOGa with an additional individual investor alongside Info Edge Ventures and Three Words Capital.
The Bigger Picture
YOGa Clean Air’s ₹20-crore Series A represents a notable funding milestone for India’s indoor air-quality sector because the company has reached institutional investment after building an operating business rather than raising large venture rounds from the outset. Info Edge Ventures led the round, joined by Deepinder Goyal and Three Words Capital, with the capital split between primary funding and secondary transactions.
The company’s next phase will focus on turning that established base into a larger national business. YOGa plans to expand into additional Tier-I and Tier-II cities while taking its Clean Air Bubble technology into public transportation and other environments. With more than 5,000 families and institutions already using its systems across 11 cities, the startup now has an opportunity to test whether its building-level air-quality model can scale beyond its existing customer base.
Looking Ahead
The biggest test for YOGa Clean Air will be execution. Its stated ₹100-crore revenue target requires a major acceleration from the roughly ₹13 crore revenue reported for FY25, while expansion into public transport will require the technology to perform consistently under substantially different operating conditions. The new capital gives the company greater resources to pursue those goals, but it will also need to preserve customer retention and service quality as the number of installations increases.
For India’s clean-tech market, YOGa’s funding highlights a growing shift from portable air purifiers toward integrated indoor air-quality infrastructure. If the company can successfully scale its Clean Air Bubble technology across residential, institutional and transportation environments, it could establish a broader business around managing indoor air rather than simply selling purification equipment. The next stage will show whether a referral-driven, profitable business can translate its early traction into a much larger national clean-air platform.
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