In the biggest ET NOW news of the week, Times Network’s business news brand ET NOW has acquired fintech startup OpiGo for an undisclosed amount, marking its entry into the fast-growing digital wealth and investor engagement market. Alongside the acquisition, ET NOW has launched ET NOW Pro, a premium subscription platform that combines financial journalism, stock research, investor communities, and technology-driven investment tools into a single ecosystem. The move signals ET NOW’s transformation from a traditional business news broadcaster into a broader financial services platform targeting India’s rapidly expanding base of retail investors.
Founded in 2022 by Devansh Mehta, OpiGo built a platform that connects retail investors with SEBI-registered research analysts, offering stock recommendations, investment ideas, and community-driven market discussions. Following the acquisition, OpiGo’s capabilities will be integrated into ET NOW Pro to enhance its offerings for investors seeking trusted research and actionable market insights.
ET NOW Expands Into Fintech
The acquisition represents a strategic shift for Times Network as it moves beyond business news into investor-focused financial services.
Under the new strategy, ET NOW Pro will offer:
- Live trade ideas and investment recommendations.
- Research from SEBI-registered analysts.
- Investor discussion communities.
- Premium market insights and financial content.
- Access to ET NOW’s Pay TV business channel.
- Technology-enabled investing tools.
Deal Snapshot
| Item | Details |
|---|---|
| Acquirer | Times Network (ET NOW) |
| Acquired Company | OpiGo |
| Deal Value | Undisclosed |
| Founder | Devansh Mehta |
| New Platform | ET NOW Pro |
| Focus | Digital investing, financial research and investor engagement |
What Is OpiGo?
OpiGo is a fintech platform designed to help retail investors make better investment decisions through expert research and community participation.
Its platform provides:
- Stock recommendations from SEBI-registered experts.
- Short-term trading ideas.
- Long-term investment research.
- Sector and industry insights.
- Community-based investor discussions.
- Investment thesis tracking and analysis.
The startup gained traction by offering a regulated alternative to anonymous stock-tip groups, emphasizing transparency and research-backed investing.
OpiGo’s Key Capabilities
| Feature | Purpose |
|---|---|
| Expert Stock Recommendations | Investment research from SEBI-registered analysts |
| Investor Communities | Discussion and knowledge sharing |
| Market Insights | Sector and company analysis |
| Investment Tracking | Monitor investment ideas and performance |
Why ET NOW Acquired OpiGo
India’s retail investing ecosystem has expanded rapidly over the past few years, creating demand for integrated financial platforms that combine news, research, education, and investment tools. Investor-facing fintech has also stayed well funded through this cycle — deposit-focused startup Stable Money is planning a $143 million Series C round.
By acquiring OpiGo, ET NOW aims to:
- Expand beyond traditional business news.
- Build a subscription-driven fintech business.
- Increase engagement with retail investors.
- Offer expert-backed investment research.
- Create a comprehensive investor ecosystem.
The acquisition aligns with a broader industry trend in which media companies are monetizing financial audiences through premium advisory services, subscriptions, and digital investment platforms.
ET NOW Pro Becomes the New Growth Engine
The newly launched ET NOW Pro integrates OpiGo’s technology into a single subscription offering.
Subscribers will gain access to:
- Premium financial journalism.
- Live market analysis.
- Curated investment recommendations.
- Investor networking and communities.
- Research-backed trading ideas.
- Exclusive business television content.
The platform is designed to serve first-time investors as well as experienced market participants seeking professional research and actionable insights.
A Growing Trend in Financial Media
The acquisition reflects a broader shift in financial media, where companies are evolving from content publishers into full-service financial platforms.
Increasingly, media brands are combining:
- News.
- Market research.
- Investment tools.
- Community features.
- Subscription services.
This integrated model allows companies to diversify revenue beyond advertising while building deeper relationships with financially active audiences. Consumer fintech apps have been chasing the same paid-engagement playbook — MobiKwik recently delivered its third consecutive profitable quarter by leaning on higher-margin financial services rather than payments alone.
Looking Ahead
The acquisition of OpiGo marks an important milestone in ET NOW’s evolution from a business news brand into a technology-driven fintech platform. By integrating OpiGo’s research marketplace and investor engagement capabilities into ET NOW Pro, Times Network is positioning itself to serve India’s rapidly expanding community of retail investors with a unified offering that combines trusted financial journalism, expert-backed research, and digital investing tools.
Looking ahead, ET NOW’s success will depend on its ability to convert its large news audience into paying subscribers while competing with established wealth-tech and investment platforms. As retail participation in Indian capital markets continues to grow, platforms that successfully combine credible financial content, regulated research, and interactive investor communities are likely to play an increasingly important role in shaping the country’s digital investing ecosystem.
Frequently Asked Questions
What is ET NOW?
ET NOW is the English business news channel of Times Network. With the OpiGo acquisition and the launch of ET NOW Pro, the brand is extending beyond television and news into subscription-based investment research, investor communities, and digital investing tools.
What is OpiGo and what does it do?
OpiGo is a fintech platform founded in 2022 by Devansh Mehta that connects retail investors with SEBI-registered research analysts. It offers stock recommendations, short-term trading ideas, long-term investment research, sector insights, and community discussions — positioned as a regulated alternative to anonymous stock-tip groups.
What does an ET NOW Pro subscription include?
ET NOW Pro bundles premium financial journalism, live market analysis, curated investment recommendations from SEBI-registered analysts, investor communities, research-backed trading ideas, and access to ET NOW’s Pay TV business channel. Pricing for the subscription has not been detailed publicly, and the value of the OpiGo deal was not disclosed.
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