Startup Atlas · AdTech

Amagi Listed

Amagi Media Labs Limited Bengaluru, Karnataka Founded 2008 amagi.com ↗

Bengaluru-based cloud-native SaaS platform for broadcast, streaming and connected-TV/FAST channel operations, covering production, preparation, distribution and monetization (e.g. Thunderstorm server-side ad insertion and CLOUDPORT channel playout). Founded in 2008 as a local/city-based TV advertising platform, it pivoted in 2018 to a global SaaS monetization platform for TV networks and content owners. Reached unicorn status in March 2022 (Series E, led…

Baskar Subramanian · Co-founder & CEO Srividhya Srinivasan · Co-founder & CTO Srinivasan Karapattu Arunachalam · Co-founder
$238.7 MnTotal funding (tracked)
6Funding rounds
10 Nov 2022Last round
Publicly listed · NSE:AMAGI
₹560.95 -0.20% BSE, as of 04 Sep 26 | 16:00

Valuation

P/E88.89
P/E · TTM471.16
P/B12.28

Returns

ROE0.00%
ROCE-25.98%

Per share

EPS6.31
Book value46.08

Growth · year on year

Sales+49.58%
Profit+42.91%

Ownership

Promoter holding14.92%

Price and ratios are compiled from the exchange and third-party market data, cached and refreshed through the day — they are not Atlas facts and are not investment advice. Where a ratio is computed on more than one basis (for example standalone versus trailing-twelve-month), each is shown separately rather than averaged into a single number.

27/100
Weak Atlas Score — computed from 9 published figures
How this score is calculated
Measure Value Scores Source
P/E
What the market pays for each rupee of earnings. Lower is cheaper — but a low P/E can also mean the market expects earnings to fall.
Computed on a different basis this reads 471.16, which would score 0/100. Scored on the figure shown.
88.89 0/100 BSE
P/B
Price against book value. Most meaningful for banks and asset-heavy businesses; software and consumer brands trade high here for good reasons.
12.28 0/100 Market data
ROE
Return on equity — profit generated per rupee of shareholder capital. Sustained high ROE is the clearest single marker of a good business.
0.00 0/100 Market data
ROCE
Return on capital employed — the same idea including debt, so it is harder to flatter with leverage.
-25.98 0/100 Market data
Profit growth
Year-on-year growth in profit. Weighted above sales growth because profitable growth is the harder thing to do.
42.91 100/100 Market data
Sales growth
Year-on-year growth in revenue.
49.58 100/100 Market data
Revenue growth · filed
Year-on-year revenue growth computed from the fiscal-year figures we filed ourselves and cited to a real disclosure, not a market data feed.
33.10 100/100 Atlas
Profit trend · filed
Whether profit is improving, from the same filed figures. A swing from loss to profit scores highest; a swing from profit into loss scores lowest; a narrowing loss still scores better than a widening one.
Loss widened 15/100 Atlas
Promoter holding
How much of the company its founders and controlling group still own. Higher usually means their money moves with yours.
14.92 25/100 Market data

The Atlas Score is our own arithmetic on the published figures above — nothing is hidden and nothing is bought in. It weighs quality and growth at 30% each, valuation at 25% and ownership at 15%, scoring each measure against fixed bands. Growth blends third-party market data with the fiscal-year figures we file and cite ourselves, so a company we have researched more deeply scores on richer evidence. A measure we could not fetch is left out of the average rather than counted as a zero. It is a summary of the numbers, not a recommendation, not a price target, and not advice about your circumstances.

View Amagi's live share price on Google Finance ↗

Amagi: Funding Rounds

Date Round Amount Investors Source
10 Nov 2022 Series F $100 Mn+ (incl. $80 Mn primary) General Atlantic source
16 Mar 2022 Series E $95 Mn Accel Avataar Ventures Norwest Venture Partners source
19 Dec 2016 Series D $35 Mn Emerald Media Premji Invest source
1 Jan 2015 Series C Undisclosed Mayfield Premji Invest source
17 Jun 2013 Series B ₹30 Cr Mayfield Nadathur Group Ojas Ventures source
17 Jun 2013 Series B ₹30 Cr (~$5.1M at 2013 rates) Mayfield Nadathur Group Ojas Ventures source

Acquisitions

DateAcquirerAcquiredAmountSource
3 Dec 2024 Amagi Argoid AI Undisclosed source
21 Nov 2022 Amagi Streamwise Undisclosed source

Recent Signals

  • 21 Jan 2026 · financial
    Amagi lists on BSE and NSE, becoming the first cloud-native SaaS media company to go public in India source
  • 10 Nov 2022 · growth-traction
    Amagi crosses $100 million ARR threshold source

News on Amagi

No coverage of Amagi linked yet.

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FAQs on Amagi

Who founded Amagi?

Amagi was founded by Baskar Subramanian, Srividhya Srinivasan, Srinivasan Karapattu Arunachalam in 2008.

How much funding has Amagi raised?

Amagi has raised $238.7 Mn across 6 tracked funding round(s), most recently on 2022-11-10. Figures are compiled from cited public sources.

Who are the investors in Amagi?

Investors in Amagi include General Atlantic, Accel, Avataar Ventures, Norwest Venture Partners, Emerald Media, Premji Invest.

What does Amagi do?

Bengaluru-based cloud-native SaaS platform for broadcast, streaming and connected-TV/FAST channel operations, covering production, preparation, distribution and monetization (e.g. Thunderstorm server-side ad insertion and CLOUDPORT channel playout). Founded in 2008 as a local/city-based TV advertising platform, it pivoted in 2018 to a global SaaS monetization platform…

Where is Amagi headquartered?

Amagi is headquartered in Bengaluru, Karnataka, India.

What is Amagi's business model?

Amagi's core value proposition centers on Cloud-based cost savings, Cloud-first, multi-cloud flexibility, Unified technology stack, Scale and trust at global media companies.

How does Amagi make money?

Amagi's cited revenue streams include Thunderstorm (server-side ad insertion), Cloudport (channel playout), Ad Marketplace / FAST Marketplace.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: www.amagi.com www.bseindia.com · Last verified 5 Sep 2026. · Report a correction