Startup Atlas · Affiliate Marketing

CashKaro Soonicorn

Pouring Pounds India Private Limited ● Gurugram, Haryana ● Founded 2013 ● cashkaro.com ↗

CashKaro is India's largest cashback and coupons platform, operated by Pouring Pounds India Private Limited (a subsidiary of UK-based Pouring Pounds Ltd). Founded in 2013 by husband-and-wife team Rohan and Swati Bhargava, it runs an affiliate-marketing model across 1,500+ e-commerce partner sites, sharing retailer commissions with shoppers as cashback, alongside sister app EarnKaro. Inc42's Indian Soonicorn Tracker lists CashKaro (Ecommerce)…

Rohan Bhargava · Co-Founder Swati Bhargava · Co-Founder
$30.57 MnTotal funding (tracked)
5Funding rounds
3 Nov 2022Last round

CashKaro: Funding Rounds

Date Round Amount Investors Source
3 Nov 2022 Series C ₹130 Cr ($16 Mn as reported) Affle Global source
14 Sep 2020 Series B $10 Mn Korea Investment Partners Kalaari Capital source
19 Jan 2016 Undisclosed Undisclosed Ratan Tata source
16 Nov 2015 Series A $3.8 Mn Kalaari Capital source
2 Aug 2013 Angel $750K Doug Scott / ASAP Ventures source

Recent Signals

  • 17 Aug 2024 · market-expansion
    CashKaro expands into fintech with BankKaro, now ~20% of revenue source

News on CashKaro

No coverage of CashKaro linked yet.

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FAQs on CashKaro

Who founded CashKaro?

CashKaro was founded by Rohan Bhargava, Swati Bhargava in 2013.

How much funding has CashKaro raised?

CashKaro has raised $30.57 Mn across 5 tracked funding round(s), most recently on 2022-11-03. Figures are compiled from cited public sources.

Who are the investors in CashKaro?

Investors in CashKaro include Affle Global, Korea Investment Partners, Kalaari Capital, Ratan Tata.

What does CashKaro do?

CashKaro is India's largest cashback and coupons platform, operated by Pouring Pounds India Private Limited (a subsidiary of UK-based Pouring Pounds Ltd). Founded in 2013 by husband-and-wife team Rohan and Swati Bhargava, it runs an affiliate-marketing model across 1,500+ e-commerce partner sites, sharing retailer commissions…

Where is CashKaro headquartered?

CashKaro is headquartered in Gurugram, Haryana, India.

What is CashKaro's business model?

CashKaro's core value proposition centers on Real cashback on ordinary online purchases, Price comparison plus cashback and coupons in one place.

How does CashKaro make money?

CashKaro's cited revenue streams include Affiliate commissions from retailers.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: cashkaro.com www.tofler.in inc42.com · Last verified 23 Oct 2026. · Report a correction