CashKaro Soonicorn

Shoppers get real money back for shopping the way they normally would on top e-commerce sites.

Users can compare products/prices across top e-commerce players and see available cashback offers before buying through CashKaro.

Value-conscious Indian online shoppers who want cashback and coupons on purchases across major e-commerce sites.

Registered users who can earn substantial monthly cashback by routing purchases through the platform.

New users are incentivised to join with a cash sign-up bonus.

Users visit CashKaro's website or app, click through to a retailer, and shop as usual to earn cashback.

EarnKaro is a separate social-cashback app in the same group, expanding reach beyond the core CashKaro app.

Core activity is directing users from CashKaro to partner retailers' app/website to shop as usual, generating trackable affiliate transactions.

A large, established base of affiliate-partnered retailers is the core asset that lets CashKaro route traffic and earn commissions.

The app/website is the technology surface that tracks a user's transactions on partner retailers to attribute cashback correctly.

Affiliate partnerships with large online retailers such as Amazon, Ajio, Myntra, and Mamaearth power the core cashback flow.

Partnerships extend beyond retail into services brands offering high cashback, such as Medibuddy and Magzter.

CashKaro earns a commission from e-commerce retailers for driving buyer traffic to them, a portion of which is passed on to users as cashback.

The majority of the affiliate commission CashKaro earns from retailers is passed back out to users as cashback, making user payouts the platform's primary cost driver.