Quikr

Positions itself as India's leading horizontal online classifieds marketplace.

Open marketplace for goods and services across categories.

Positions the platform as removing intermediaries between buyers and sellers.

Quikr's core classifieds marketplace serves everyday individual users looking to find a place to rent, sell used vehicles, electronics or furniture, promote a small business, find tuition classes, or even find casting opportunities.

QuikrJobs targets entry-level, blue-collar and grey-collar job seekers (drivers, delivery staff, tele-callers, data-entry operators, etc.) together with the recruiters/employers who hire for sub-₹35,000/month roles, drawing on a large candidate database.

Through QuikrEasy, households book or compare providers for everyday needs — electricians, plumbers, maids, cooks, laundry and more — across 200+ service types.

Quikr Bazaar/Assured targets buyers who want warranty-backed, quality-checked brand-new, unboxed or refurbished furniture, electronics and lifestyle products rather than pure peer-to-peer secondhand listings.

Quikr verifies the phone numbers of a large share of its active app users so that people posting or responding to ads can be established as genuine.

Buyers and sellers can message each other inside the app without exposing their personal phone number, reducing spam/harassment risk before a deal is agreed.

Beyond the core listings platform, Quikr maintains a missed-call service and instant messaging as additional lightweight ways for users to engage with the platform.

Quikr's primary channel is its own marketplace website, with listings spanning more than 1,000 Indian cities across categories like mobiles, cars, real estate, jobs, services and education.

Quikr distributes a dedicated classifieds/shopping app across Google Play, the iTunes App Store and the Microsoft Store, letting users post ads, chat and browse listings from their phone.

For job seekers without easy internet access, QuikrJobs built a profile-creation channel around a toll-free missed call that triggers a call-back and SMS job alerts, at no cost to the seeker.

Quikr publishes a direct phone number and support email address for users to reach the company about issues on the platform.

Quikr's team manually reviews a large share of daily listings and removes a significant portion of them to filter out fraud, duplicates and policy violations.

Before listing resale furniture, electronics and lifestyle products under Quikr Bazaar/Assured, Quikr runs items through a multi-stage quality check and refurbishes them as needed to back them with a warranty.

QuikrJobs runs missed-call-to-callback campaigns that build job-seeker profiles without requiring internet access, an activity that generated over 10 lakh profiles and grew steadily month over month.

Quikr grew its real-estate and recruitment verticals inorganically, acquiring CommonFloor to fold into QuikrHomes (Jan 2016), recruitment startup Hiree.com (Jul 2016), and HDFC's realty subsidiaries HDFC Realty and HDFC Developers (2017).

For its Quikr Bazaar resale line, Quikr operates warehouse/experience-zone facilities in Bangalore, Mumbai, Chennai, Pune, Hyderabad and Delhi where products are quality-checked and customers can inspect items before buying.

Quikr's corporate profile records a headcount of roughly 5,000 employees as of FY23, the human-capital base running its marketplace, verticals and support operations.

Quikr built its resource base through venture funding from investors including Warburg Pincus, Matrix Partners, Norwest Venture Partners, eBay, Omidyar Network and Nokia Growth Partners; cumulative capital raised reached roughly $136M by its March 2014 round led by Kinnevik.

Alongside Brand Capital's Rs 130 Cr investment, BCCL committed advertising inventory for Quikr across its media properties.

Primary monetization historically through display advertising and paid/premium classifieds listings.

Staff costs are Quikr's single biggest expense line; in FY24 employee benefit expenses were trimmed 10% to about ₹37 crore but still made up the majority of total spend.

Quikr's IT line — web hosting charges and payment gateway fees — came down to about ₹5.78 crore in FY21 as the company controlled costs.

Unlike many classifieds rivals, Quikr has kept paid advertising small relative to other costs while chasing profitability; it still roughly tripled to about ₹3 crore in FY24 from ₹1 crore in FY23.

Professional and legal fees rose about 22% to roughly ₹8.5 crore in FY21 from ₹6.94 crore in FY20, a recurring corporate/compliance cost line.