True Elements Acquired
True Elements is a clean-label, digital-first brand of healthy breakfast and snacks (Western breakfast, Indian breakfast, and snacks) operated by HW Wellness Solutions Private Limited, co-founded by Puru Gupta (CEO) and Sreejith Moolayil (COO). HW Wellness was incorporated on December 19, 2013 and is headquartered in Pune, Maharashtra. Marico Limited acquired a 53.98% stake in May 2022 and completed acquisition…
True Elements: Funding Rounds
| Date | Round | Amount | Investors | Source |
|---|---|---|---|---|
| 12 Jan 2021 | Undisclosed | $1.37 Mn | Maharashtra State Social Venture Fund | source |
| 5 Jan 2018 | Pre-Series A | ₹5 Cr | RP-Sanjiv Goenka Group | source |
| 2015 ~ | Angel | ₹1 Cr | source |
Acquisitions
| Date | Acquirer | Acquired | Amount | Source |
|---|---|---|---|---|
| 11 Sep 2025 | Marico | True Elements | $15.68 Mn | source |
| 23 May 2022 | Marico | True Elements | Undisclosed | source |
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Who founded True Elements?
True Elements was founded by Puru Gupta, Sreejith Moolayil in 2013.
How much funding has True Elements raised?
True Elements has raised $2.31 Mn across 3 tracked funding round(s), most recently on 2021-01-12. Figures are compiled from cited public sources.
Who are the investors in True Elements?
Investors in True Elements include Maharashtra State Social Venture Fund, RP-Sanjiv Goenka Group.
What does True Elements do?
True Elements is a clean-label, digital-first brand of healthy breakfast and snacks (Western breakfast, Indian breakfast, and snacks) operated by HW Wellness Solutions Private Limited, co-founded by Puru Gupta (CEO) and Sreejith Moolayil (COO). HW Wellness was incorporated on December 19, 2013 and is headquartered…
Where is True Elements headquartered?
True Elements is headquartered in Pune, Maharashtra, India.
What is True Elements's business model?
True Elements's core value proposition centers on Clean-label, 100% wholegrain certified food, Wide product range across breakfast and snacking, High consumer trust and repeat usage.
How does True Elements make money?
True Elements's cited revenue streams include Direct-to-consumer product sales.