Startup Atlas · D2C
True Elements Acquired
Puru Gupta · CEO & Co-founder
Sreejith Moolayil · COO & Co-founder
$2.31 MnTotal funding (tracked)
3Funding rounds
12 Jan 2021Last round
True Elements: Financial Breakdown
Figures below are FY2025, standalone basis, compiled from filings and disclosures — every year cited to its source.
₹164.38 CrTotal revenue · +115.1% YoY
₹-23 CrNet loss · loss widened 44.7% YoY
Revenue by fiscal year
Net profit / loss by fiscal year
Bars below the line are a net loss for that year.
| Fiscal year | Revenue | Total expenses | EBITDA | Net profit / loss | Source |
|---|---|---|---|---|---|
| FY2025 | ₹164.38 Cr | — | — | ₹-23 Cr | source |
| FY2024 | ₹76.42 Cr | — | — | ₹-15.9 Cr | source |
| FY2023 | ₹57.3 Cr (operating revenue) | ₹84.2 Cr | — | ₹-18.6 Cr | source |
| FY2022 | ₹45.8 Cr (operating revenue, Inc42/MCA filing); ₹54.3 Cr (unaudited turnover, Marico SEBI filing) | — | — | ₹-13.6 Cr | source |
| FY2021 | ₹36.3 Cr | — | — | Not disclosed | source |
| FY2020 | ₹16.5 Cr | — | — | Not disclosed | source |
Nothing here is blurred or gated — every figure Atlas has is shown in full, free.
Sources & corrections.
Every fact on this page is compiled from cited public sources — follow the "source" links beside each entry. Profile sources: marico.com · Last verified 27 Aug 2026. · Report a correction