True Elements Acquired

True Elements is India's only food brand recognized as both 'Clean Label' & '100% wholegrain' by leading US-based non-profit organizations, promising 0% preservatives, 0% chemicals & 0% added sugar.

70+ products across 13 categories and 200+ SKUs spanning Western breakfast (oats, quinoa, muesli, granola, flakes), Indian breakfast (poha, upma, dosa), and snacks (roasted seeds, seed mixes, raw seeds).

The brand drives high repeat rates as it scales domestic and international distribution.

Available on over 90 online platforms; the brand currently garners the majority of its business through online marketplaces, generating over 75% of revenue via online channels.

Present in over 12,000 retail outlets, with plans to significantly ramp up offline presence, both domestic and international.

Maintaining a robust product innovation pipeline across breakfast and snacking categories.

Rapidly growing offline retail presence in both domestic and international geographies, alongside the existing online marketplace business.

Marico acquired a 53.98% stake in 2022 and took the brand to a wholly owned subsidiary by October 2025, giving True Elements access to Marico's distribution, capital and portfolio synergies while the founding team continued to run the brand independently.

Cricketer Rohit Sharma launched a sub-brand with the company called 'RS by True Elements'.

Sale of packaged healthy breakfast and snack products (oats, muesli, granola, poha, upma, dosa mixes, roasted seeds) across 13 categories, generating over 75% of revenue online and the rest via 12,000+ offline retail outlets.