Astrotalk’s e-commerce arm, Astrotalk Store, has announced that it has reached a daily gross merchandise value (GMV) run rate of around ₹1 crore while launching a dedicated online platform for certified gemstones. The milestone marks another step in the company’s expansion beyond digital astrology consultations into spiritual commerce, a segment it believes remains highly fragmented and underserved. According to the company, the new gemstones platform is designed to improve transparency by offering certified precious and semi-precious stones backed by astrological guidance and customer-friendly policies.
Launched in November 2024, Astrotalk Store initially began as a small experiment with an investment of ₹30 lakh to test demand for astrologer-recommended spiritual products. Since then, it has grown rapidly, processing 1.6 million orders in 2025 and expanding its catalog across products such as rudraksha beads, crystal jewellery, zodiac bracelets, Vastu products, yantras, and spiritual wellness kits.
Astrotalk Store Crosses ₹1 Crore Daily GMV
The company says its commerce business has achieved significant scale within a relatively short period.
Key highlights include:
- Daily GMV run rate of around ₹1 crore.
- More than 1.6 million orders processed during 2025.
- Dedicated gemstones platform launched.
- Product portfolio expanding across multiple spiritual categories.
Business Snapshot
| Item | Details |
|---|---|
| Business | Astrotalk Store |
| Launch | November 2024 |
| Daily GMV | Around ₹1 crore |
| Orders Processed (2025) | 1.6 million |
| New Launch | Dedicated gemstones platform |
Dedicated Gemstones Platform
The newly launched platform focuses exclusively on gemstones prescribed during astrology consultations.
According to Astrotalk, customers will receive:
- Certified precious and semi-precious gemstones.
- Laboratory certification.
- Astrological consultation before purchase.
- Replacement policy.
- Greater transparency around sourcing and authenticity.
The company says the gemstone market remains highly fragmented, with consumers often facing uncertainty regarding authenticity and certification.
Platform Features
| Feature | Benefit |
|---|---|
| Lab-certified gemstones | Greater authenticity |
| Astrological consultation | Personalized recommendations |
| Replacement policy | Higher customer confidence |
| Dedicated storefront | Improved shopping experience |
Expanding Spiritual Commerce
Astrotalk Store currently sells a broad range of spiritual and wellness products, including:
- Rudraksha beads.
- Gemstones.
- Crystal jewellery.
- Zodiac bracelets.
- Vastu products.
- Spiritual combos.
- Yantras.
The company also stated that it adds more than 30 new products every month as it expands into additional categories.
Building on Earlier Growth
Other consumer platforms have reached notable milestones recently too, with Swiggy Instamart hitting contribution break-even despite a ₹778 crore EBITDA loss.
The latest announcement builds on Astrotalk Store’s rapid growth since launch.
Earlier this year, the company disclosed that:
- The store generated more than ₹140 crore in revenue during 2025.
- It was operating at an annualised revenue run rate exceeding ₹200 crore.
- Astrotalk committed an additional ₹40 crore to expand inventory, strengthen supply chains, and diversify product categories.
- The platform currently offers more than 300 SKUs, with plans to add over 500 new products by FY27.
Why Gemstones Matter
Gemstones represent one of the highest-value product categories within spiritual commerce.
Astrotalk believes that demand is naturally generated through astrology consultations, where practitioners often recommend specific gemstones as part of traditional astrological remedies. By integrating consultations with certified product sales, the company aims to create a trusted ecosystem that addresses longstanding concerns around counterfeit products and inconsistent quality.
Looking Ahead
Growth and profitability trends have varied widely across consumer brands this year, as seen when Paper Boat’s revenue hit ₹760 crore even as profit dropped 96% in FY26.
Astrotalk’s latest milestone highlights the rapid evolution of its commerce business from a small internal experiment into a meaningful revenue engine alongside its core astrology consultation platform. Achieving a daily GMV run rate of around ₹1 crore while launching a dedicated gemstones marketplace reflects the company’s strategy of building an organized, trust-based ecosystem for spiritual products. By combining astrologer recommendations with certified products and transparent sourcing, Astrotalk is attempting to bring greater structure to a traditionally fragmented market.
Looking ahead, the company plans to continue expanding its product portfolio and deepen customer engagement through repeat-purchase categories. If it successfully scales its gemstones platform and broader spiritual commerce offerings, Astrotalk could further diversify its revenue base while strengthening its position in India’s growing online spirituality and wellness market.
Frequently Asked Questions
What daily GMV has Astrotalk Store reached?
Astrotalk Store has reached a daily gross merchandise value (GMV) run rate of around ₹1 crore.
What is the new gemstones platform?
It is a dedicated online platform for certified gemstones, designed to improve transparency by offering certified precious and semi-precious stones backed by astrological guidance and customer-friendly policies.
How does this fit into Astrotalk’s broader strategy?
It marks another step in the company’s expansion beyond digital astrology consultations into spiritual commerce, a segment it believes remains highly fragmented and underserved.
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