FirstCry Listed Investor
India's largest multi-channel retailing platform for Mothers', Babies' and Kids' Products, in terms of GMV (Redseer Report, year ending Dec 2022). Operates via its website, mobile app, and company-owned, franchisee-owned, and general-trade retail stores, alongside home brand BabyHug and adjacent parenting content/preschool businesses.
Valuation
Returns
Per share
Growth · year on year
Ownership
Price and ratios are compiled from the exchange and third-party market data, cached and refreshed through the day — they are not Atlas facts and are not investment advice. Where a ratio is computed on more than one basis (for example standalone versus trailing-twelve-month), each is shown separately rather than averaged into a single number.
How this score is calculated
| Measure | Value | Scores | Source |
|---|---|---|---|
| P/E What the market pays for each rupee of earnings. Lower is cheaper — but a low P/E can also mean the market expects earnings to fall. Computed on a different basis this reads 73.80, which would score 0/100. Scored on the figure shown. |
-32.86 | 100/100 | BSE |
| P/B Price against book value. Most meaningful for banks and asset-heavy businesses; software and consumer brands trade high here for good reasons. |
1.68 | 75/100 | Market data |
| ROE Return on equity — profit generated per rupee of shareholder capital. Sustained high ROE is the clearest single marker of a good business. |
1.99 | 0/100 | Market data |
| ROCE Return on capital employed — the same idea including debt, so it is harder to flatter with leverage. |
2.80 | 0/100 | Market data |
| Profit growth Year-on-year growth in profit. Weighted above sales growth because profitable growth is the harder thing to do. |
81.93 | 100/100 | Market data |
| Sales growth Year-on-year growth in revenue. |
10.55 | 50/100 | Market data |
| Revenue growth · filed Year-on-year revenue growth computed from the fiscal-year figures we filed ourselves and cited to a real disclosure, not a market data feed. |
18.20 | 75/100 | Atlas |
| Profit trend · filed Whether profit is improving, from the same filed figures. A swing from loss to profit scores highest; a swing from profit into loss scores lowest; a narrowing loss still scores better than a widening one. |
Loss narrowed | 55/100 | Atlas |
| Promoter holding How much of the company its founders and controlling group still own. Higher usually means their money moves with yours. |
0.00 | 0/100 | Market data |
The Atlas Score is our own arithmetic on the published figures above — nothing is hidden and nothing is bought in. It weighs quality and growth at 30% each, valuation at 25% and ownership at 15%, scoring each measure against fixed bands. Growth blends third-party market data with the fiscal-year figures we file and cite ourselves, so a company we have researched more deeply scores on richer evidence. A measure we could not fetch is left out of the average rather than counted as a zero. It is a summary of the numbers, not a recommendation, not a price target, and not advice about your circumstances.
FirstCry: Funding Rounds
| Date | Round | Amount | Investors | Source |
|---|---|---|---|---|
| 13 Aug 2024 | IPO | ₹4,193.74 Cr | source | |
| 30 Mar 2021 | Pre-IPO (Secondary + Primary) | $315 Mn total deal (~$300 Mn secondary + ~$13 Mn primary) | ChrysCapital Premji Invest TPG | source |
| 22 Jan 2019 | Series E | $395.7 Mn (₹2,824 Cr) commitment | SoftBank Vision Fund | source |
| 2 Feb 2015 | Series D | $26 Mn | Valiant Capital Management Chiratae Ventures Elevation Capital Vertex Venture Holdings | source |
| 21 Jan 2014 | Series C | $15 Mn | Vertex Venture Holdings Chiratae Ventures Elevation Capital | source |
| 13 Feb 2012 | Series B | $14 Mn | Chiratae Ventures Elevation Capital | source |
| 1 May 2011 | Series A | $4 Mn | Elevation Capital | source |
FirstCry: Recent Investments
| Date | Company | Round | Amount |
|---|---|---|---|
| 30 Mar 2025 | GlobalBees | Series C2 | ₹146 Cr (~$17.5 Mn), in two tranches (Mar 2025 + Sep 2025) |
| 28 Dec 2021 | GlobalBees | Series B | $111.5 Mn |
| 19 Jul 2021 | GlobalBees | Series A | $150 Mn ($75 Mn equity + $75 Mn debt) |
Acquisitions
Recent Signals
News on FirstCry
L Litmus · by Lapaas
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Who founded FirstCry?
FirstCry was founded by Supam Maheshwari, Amitava Saha in 2010.
How much funding has FirstCry raised?
FirstCry has raised $963.53 Mn across 7 tracked funding round(s), most recently on 2024-08-13. Figures are compiled from cited public sources.
Who are the investors in FirstCry?
Investors in FirstCry include ChrysCapital, Premji Invest, TPG, SoftBank Vision Fund.
What does FirstCry do?
India's largest multi-channel retailing platform for Mothers', Babies' and Kids' Products, in terms of GMV (Redseer Report, year ending Dec 2022). Operates via its website, mobile app, and company-owned, franchisee-owned, and general-trade retail stores, alongside home brand BabyHug and adjacent parenting content/preschool businesses.
Where is FirstCry headquartered?
FirstCry is headquartered in Pune, Maharashtra, India.
What is FirstCry's business model?
FirstCry's core value proposition centers on India's largest multi-channel Mothers', Babies' & Kids' retail platform by GMV, The Big Store for Little Ones.
How does FirstCry make money?
FirstCry's cited revenue streams include Home brand BabyHug (private label), FirstCry Intellitots preschools, PlayBees kids learning & education app.